Business Development Executive (B2B Outbound Lead Generation)

DevPel; Lahore; On-site; PKR 1,100,000 - 1,900,000; Full time

Job summary

DevPel in Lahore, Pakistan, is seeking a Business Development Executive (B2B Outbound Lead Generation) to build and execute multi-channel outbound campaigns targeting UK digital agencies. You will own the outbound prospecting, from lead lists to meetings, using tools like Apollo.io, Clay, Instantly.ai/Smartlead, and LinkedIn Sales Navigator, while maintaining a clean CRM pipeline.

Ideal candidates have 2 years of B2B outbound sales experience, strong English communication, and a proactive,

Qualifications

• Approximately 2 years of proven B2B outbound sales experience targeting tech services or digital agencies.
• Understanding of how boutique digital and creative agencies operate and their capacity bottlenecks.
• Hands-on experience with outbound tools such as LinkedIn Sales Navigator, Apollo.io, Clay, Instantly.ai or Smartlead, and modern CRMs.
• Excellent written English with the ability to craft concise, persuasive B2B outreach copy for UK corporate communication styles.

Responsibilities

• Execute and scale multi-channel outbound campaigns targeting UK digital, design, and marketing agencies.
• Build, enrich, and segment targeted lead lists with verification for deliverability.
• Manage personalized cold email sequences and run LinkedIn Sales Navigator outreach campaigns.
• Own and manage the outbound sales pipeline inside our CRM from initial touch to closed retainers.
• Follow up with warm replies, handle gatekeeper screening, and coordinate call bookings onto leadership’s calendar.
• Perform A/B testing on subject lines and copy; monitor deliverability and report weekly pipeline performance.

Skills

B2B outbound sales

Cold email campaigns

LinkedIn outreach

Lead generation

CRM pipeline management

Email verification

A/B testing

Self-starter / initiative

Education

Master's Degree

Tools

Apollo.io

Clay

Instantly.ai

Smartlead

LinkedIn Sales Navigator

CRM systems

NeverBounce/ZeroBounce

Email warm-up tools

Job description

Home Careers Business Development Executive (B2B Outbound Lead Generation)

Business Development Executive (B2B Outbound Lead Generation)

Department: Business Development

Location(s): Lahore, Pakistan

Education: Master's Degree

Key Responsibilities

Outbound Prospecting & Multi-Channel Execution

• Execute and scale multi-channel outbound campaigns targeting UK digital, design, and marketing agencies (primarily 5–25 staff size).
• Build, enrich, and segment targeted lead lists using Apollo.io / Clay , ensuring strict email verification and hygiene via NeverBounce/ZeroBounce.
• Manage personalized cold email sequences (via Instantly/Smartlead) and run structured LinkedIn Sales Navigator outreach campaigns.
• Own and manage the entire outbound sales pipeline inside our CRM—tracking stages from initial cold touch, replies, warm nurturing, booked calls, to closed retainers.
• Systematically follow up with warm replies, handle initial gatekeeper screening, answer basic introductory questions, and coordinate call bookings onto leadership’s calendar.

Campaign Optimization & Split-Testing

• A/B test cold email subject lines, body copy angles, and LinkedIn connection openers to continuously improve open, reply, and meeting-booking conversion rates.
• Monitor inbox health, deliverability rates, domain warming metrics, and report weekly pipeline performance to management.

To ensure you can hit the ground running with minimal training on basic concepts, candidates must possess the following background and expertise:

• Experience: Approximately 2 years of proven B2B outbound sales experience , specifically handling cold email infrastructure, lead list building, and outbound prospecting for tech services or digital agencies.
• Understanding of the Agency Ecosystem: Familiarity with how boutique digital and creative agencies operate, why they experience capacity bottlenecks, and how white-label partnerships solve their developer overhead.
• Outbound Tool Stack Proficiency: Hands-on experience working with tools such as LinkedIn Sales Navigator, Apollo.io, Clay, Instantly.ai or Smartlead, and modern CRM pipelines .
• Communication & Tone: Impeccable written English, with the ability to craft concise, persuasive, and professional B2B outreach copy tailored to UK corporate communication styles.
• Self-Starter / High Initiative: An independent, resourceful operator who takes full ownership of lead generation targets, proactively tests new angles, and solves roadblocks autonomously.