Social Media Strategist

GYBCommerce; Karachi Division; On-site; PKR 900,000 - 1,700,000; Full time

Job summary

GYBCommerce is seeking a creative Social Media Strategist to grow our social presence, strengthen brand awareness, and generate qualified leads through engaging content and effective campaigns. You will develop strategies, manage content calendars across LinkedIn, Instagram, Facebook, and other platforms, and collaborate with designers to produce posts, reels, and more.

You will analyze performance, report on engagement and leads, and optimize paid campaigns as needed, leveraging strong English

Qualifications

• 2-3 years of experience in social media strategy and management.
• Portfolio demonstrating successful campaigns and measurable results.
• Strong English copywriting, communication, and storytelling skills.

Responsibilities

• Develop and execute social media strategies aligned with business goals.
• Manage content calendars for LinkedIn, Instagram, Facebook, and other relevant platforms.
• Write engaging captions, campaign copy, and creative briefs.
• Collaborate with designers and video editors to create posts, reels, and other content.
• Engage with followers and respond to comments and messages.
• Monitor performance and report on engagement, audience growth, traffic, and leads.
• Research competitors, audience interests, and emerging content trends.
• Plan and optimize paid social campaigns when required.

Skills

Social strategy

Campaign planning

English copywriting

Analytics

Content planning

Time management

Multi-platform

Tools

Meta Business Suite

Social media analytics

Scheduling tools

Job description

All positions

Social Media Strategist

Full Time Onsite Posted 2 days ago

GYBCommerce is looking for a creative, results-driven Social Media Strategist to grow our social presence, strengthen brand awareness, and generate qualified leads through engaging content and effective campaigns.

Key Responsibilities

• Develop and execute social media strategies aligned with business goals.
• Manage content calendars for LinkedIn, Instagram, Facebook, and other relevant platforms.
• Write engaging captions, campaign copy, and creative briefs.
• Collaborate with designers and video editors to create posts, reels, and other content.
• Engage with followers and respond to comments and messages.
• Monitor performance and report on engagement, audience growth, traffic, and leads.
• Research competitors, audience interests, and emerging content trends.
• Plan and optimize paid social campaigns when required.

Requirements

• 2-3 years of experience in social media strategy and management.
• A portfolio demonstrating successful campaigns and measurable results.
• Strong English copywriting, communication, and storytelling skills.
• Experience with Meta Business Suite, social media analytics, and scheduling tools.
• Ability to turn business goals into practical content and campaign plans.
• Strong organization skills and the ability to manage multiple deadlines.
• Experience with eCommerce or digital agency brands is a plus.