Social Media Strategist: Growth, Campaigns & Content

GYBCommerce; Karachi Division; On-site; PKR 900,000 - 1,700,000; Full time

Job summary

GYBCommerce is seeking a creative Social Media Strategist to grow our social presence, strengthen brand awareness, and generate qualified leads through engaging content and effective campaigns. You will develop strategies, manage content calendars across LinkedIn, Instagram, Facebook, and other platforms, and collaborate with designers to produce posts, reels, and more.

You will analyze performance, report on engagement and leads, and optimize paid campaigns as needed, leveraging strong English

Qualifications

• 2-3 years of experience in social media strategy and management.
• Portfolio demonstrating successful campaigns and measurable results.
• Strong English copywriting, communication, and storytelling skills.

Responsibilities

• Develop and execute social media strategies aligned with business goals.
• Manage content calendars for LinkedIn, Instagram, Facebook, and other relevant platforms.
• Write engaging captions, campaign copy, and creative briefs.
• Collaborate with designers and video editors to create posts, reels, and other content.
• Engage with followers and respond to comments and messages.
• Monitor performance and report on engagement, audience growth, traffic, and leads.
• Research competitors, audience interests, and emerging content trends.
• Plan and optimize paid social campaigns when required.

Skills

Social strategy

Campaign planning

English copywriting

Analytics

Content planning

Time management

Multi-platform

Tools

Meta Business Suite

Social media analytics

Scheduling tools

Job description

GYBCommerce is seeking a creative Social Media Strategist to grow our social presence, strengthen brand awareness, and generate qualified leads through engaging content and effective campaigns. You will develop strategies, manage content calendars across LinkedIn, Instagram, Facebook, and other platforms, and collaborate with designers to produce posts, reels, and more.

You will analyze performance, report on engagement and leads, and optimize paid campaigns as needed, leveraging strong English