Social Media Manager

Meeras Tech; Lahore; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

Meeras Tech in Lahore is seeking a results-driven Social Media Manager to lead strategy across platforms, aligning with business goals and audience preferences.

The role requires content creation, calendar management, community engagement, and performance analytics, plus planning paid campaigns to maximize reach and ROI. Collaborate with design and copy teams, stay current with trends, and report insights to optimize campaigns.

Qualifications

• Proven experience as a Social Media Manager.
• Deep understanding of major platforms (Instagram, Facebook, X, LinkedIn, TikTok, Pinterest, etc.).
• Strong content creation skills including writing, visuals, and video editing.
• Familiarity with social media tools and analytics.
• Excellent communication and multitasking abilities.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with goals.
• Create and manage content calendars and campaigns across platforms.
• Monitor, engage, and build relationships with the online community and influencers.
• Track KPIs, analyze performance, and provide actionable insights.
• Plan and optimize paid campaigns for ROI and reach.

Skills

Social media strategy

Content creation

Community management

Analytics & reporting

Campaign planning

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Photoshop

Premiere Pro

Job description

Strategy and Planning

Develop and implement a comprehensive social media strategy aligned with the company's goals and target audience.

Create and manage content calendars, including scheduling posts and campaigns across platforms.

Stay updated on industry trends, platform updates, and best practices to optimize performance.

Content Creation

Generate engaging, high-quality content (text, images, videos) tailored to each social media platform.

Collaborate with designers, copywriters, and other team members to produce compelling campaigns.

Ensure content aligns with the brand voice, aesthetics, and messaging.

Community Management

Monitor and engage with followers, responding to comments, messages, and mentions in a timely and professional manner.

Build and nurture relationships with influencers, brand ambassadors, and the online community.

Address and elevate customer inquiries or concerns as needed.

Analytics and Reporting

Track, analyze, and report on key performance metrics (KPIs) such as engagement, reach, conversions, and follower growth.

Use analytics tools to assess campaign performance and adjust strategies for better results.

Provide insights and recommendations to improve content and strategies based on data.

Advertising and Campaigns

Plan and execute paid social media campaigns to boost visibility, engagement, and conversions.

Optimize campaigns for cost efficiency and ROI using A/B testing and performance analysis.

Monitor ad spend and budgets to ensure cost-effectiveness.

Qualifications

Proven experience as a Social Media Manager or similar role.

Deep understanding of all major social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest, etc.).

Strong content creation skills, including writing, graphic design, and video editing.

Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics tools (e.g., Google Analytics, platform insights).

Excellent communication and interpersonal skills.

Creative thinking and problem-solving abilities.

Ability to work independently and manage multiple projects simultaneously.