Social Media & Content Executive

Gohata Global - Foreign Education Counselors; Lahore; On-site; PKR 558,000 - 893,000; Full time

Job summary

Gohata Global - Foreign Education Counselors on MM Alam Road, Lahore is expanding its marketing team and seeks a creative Social Media & Content Executive to build an engaging online presence. You will develop monthly content calendars across Instagram, Facebook, LinkedIn, TikTok, and YouTube, and transform ideas into compelling content.

You'll collaborate with videographers, editors, and designers, manage daily publishing and community engagement, and help communicate university opportunities

Qualifications

• Experience in social media management, content creation, or digital marketing.
• Excellent English writing, copywriting and communication skills.
• Strong understanding of major platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube).
• Ability to research, develop and present creative content ideas.
• Familiarity with Meta Business Suite, scheduling tools, and analytics.

Responsibilities

• Develop and execute monthly content calendars for Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Research content ideas, industry developments, audience interests, and emerging trends.
• Write engaging captions, promotional copy, video scripts, and campaign content.
• Collaborate with videographers, editors, and designers to produce content.
• Manage daily social media publishing, scheduling, community engagement, and platform activity.
• Develop content around university partnerships, student success stories, admission campaigns, events, and opportunities.
• Monitor insights, engagement, and content performance.
• Recommend improvements to content strategy based on analytics and audience behaviour.
• Coordinate with admissions and counselling teams to ensure accurate university information.
• Maintain consistent brand messaging, tone, and positioning across channels.
• Assist in planning and executing digital marketing campaigns.

Skills

Social media management

Content creation

Digital marketing

English writing

Copywriting

Communication skills

Canva

Meta Business Suite

Video editing

Scheduling tools

Tools

Canva

Meta Business Suite

Video editing tools

Scheduling tools

Job description

Gohata Global is expanding its marketing department and seeking a creative, organised, and strategically minded Social Media & Content Executive.

We are looking for someone who understands digital audiences, knows how to build an engaging online presence, and can transform ideas into compelling content.

The successful candidate will play a key role in developing our social media presence, communicating our brand message, and supporting marketing initiatives across digital platforms.

Key Responsibilities

• Develop and execute monthly content calendars for Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Research content ideas, industry developments, audience interests, and emerging social media trends.
• Write engaging captions, promotional copy, video scripts, and campaign content.
• Collaborate with videographers, editors, and designers to produce creative and relevant content.
• Manage daily social media publishing, scheduling, community engagement, and platform activity.
• Develop content around university partnerships, student success stories, admission campaigns, events, and educational opportunities.
• Monitor social media insights, audience engagement, and content performance.
• Recommend improvements to content strategy based on analytics and audience behaviour.
• Coordinate with admissions and counselling departments to ensure accurate communication of university information and admission requirements.
• Maintain consistent brand messaging, tone, and positioning across digital channels.
• Assist in planning and executing digital marketing campaigns.

Requirements

• Previous professional experience in social media management, content creation, or digital marketing.
• Excellent English writing, copywriting, and communication skills.
• Strong understanding of Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Ability to research, develop, and present creative content ideas.
• Familiarity with Meta Business Suite, scheduling tools, and social media analytics.
• Strong organisational skills and ability to manage multiple campaigns.
• Understanding of social media trends, engagement strategies, and content performance.
• Experience with Canva or basic design and video editing tools will be an advantage.
• Previous experience in education, international recruitment, or service-based marketing will be preferred but is not mandatory.

Work Location

MM Alam Road, Lahore (On-site)