Social Media & Content Strategist

Gohata Global - Foreign Education Counselors; Lahore; In loco; PKR 558.000 - 893.000; Tempo pieno

Descrizione del lavoro

Gohata Global - Foreign Education Counselors on MM Alam Road, Lahore is expanding its marketing team and seeks a creative Social Media & Content Executive to build an engaging online presence. You will develop monthly content calendars across Instagram, Facebook, LinkedIn, TikTok, and YouTube, and transform ideas into compelling content.

You'll collaborate with videographers, editors, and designers, manage daily publishing and community engagement, and help communicate university opportunities

Competenze

• Experience in social media management, content creation, or digital marketing.
• Excellent English writing, copywriting and communication skills.
• Strong understanding of major platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube).
• Ability to research, develop and present creative content ideas.
• Familiarity with Meta Business Suite, scheduling tools, and analytics.

Mansioni

• Develop and execute monthly content calendars for Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Research content ideas, industry developments, audience interests, and emerging trends.
• Write engaging captions, promotional copy, video scripts, and campaign content.
• Collaborate with videographers, editors, and designers to produce content.
• Manage daily social media publishing, scheduling, community engagement, and platform activity.
• Develop content around university partnerships, student success stories, admission campaigns, events, and opportunities.
• Monitor insights, engagement, and content performance.
• Recommend improvements to content strategy based on analytics and audience behaviour.
• Coordinate with admissions and counselling teams to ensure accurate university information.
• Maintain consistent brand messaging, tone, and positioning across channels.
• Assist in planning and executing digital marketing campaigns.

Conoscenze

Social media management

Content creation

Digital marketing

English writing

Copywriting

Communication skills

Canva

Meta Business Suite

Video editing

Scheduling tools

Strumenti

Canva

Meta Business Suite

Video editing tools

Scheduling tools

Descrizione del lavoro

Gohata Global - Foreign Education Counselors on MM Alam Road, Lahore is expanding its marketing team and seeks a creative Social Media & Content Executive to build an engaging online presence. You will develop monthly content calendars across Instagram, Facebook, LinkedIn, TikTok, and YouTube, and transform ideas into compelling content.

You'll collaborate with videographers, editors, and designers, manage daily publishing and community engagement, and help communicate university opportunities