Social Media & Digital Marketing Executive (Graphic Designer)

The Urban SuperMarket; Lahore; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

The Urban SuperMarket in Lahore is seeking a creative Social Media & Digital Marketing Executive with graphic design capability to strengthen its online presence and promote its products to customers in Lahore.

This role blends hands-on content creation, social channel management and campaign coordination, ensuring brand communications are engaging, consistent and suited to the supermarket's audience.

Qualifications

• Experience managing social media accounts and content calendars.

Responsibilities

• Plan, create and publish engaging content for social media platforms, including graphics, captions, stories and short-form promotional materials.
• Design clear, on-brand digital assets for product promotions, campaigns and seasonal offers.
• Maintain a content calendar and coordinate timely publication across relevant channels.
• Support digital marketing campaigns, monitor performance and prepare basic reports on reach, engagement and audience response.
• Review trends, customer feedback and competitor activity to suggest relevant content ideas.
• Work with internal teams to confirm product information, campaign details and brand consistency.

Skills

Social media management

Graphic design

Content creation

Writing captions

Campaign coordination

Analytics basics

Tools

Canva

Adobe Photoshop/Illustrator

Job description

Job Description

The Urban SuperMarket is seeking a creative Social Media & Digital Marketing Executive with graphic design capability to strengthen its online presence and promote its products to customers in Lahore. This role combines hands-on content creation, social channel management and campaign coordination, ensuring that brand communications are engaging, consistent and suited to the supermarket's audience.

Responsibilities

• Plan, create and publish engaging content for social media platforms, including graphics, captions, stories and short-form promotional materials.
• Design clear, on-brand digital assets for product promotions, campaigns and seasonal offers.
• Maintain a content calendar and coordinate timely publication across relevant channels.
• Support digital marketing campaigns, monitor performance and prepare basic reports on reach, engagement and audience response.
• Review trends, customer feedback and competitor activity to suggest relevant content ideas.
• Work with internal teams to confirm product information, campaign details and brand consistency.

This is a Lahore-based, full-time position for a detail-oriented communicator who can balance creative execution with reliable planning and follow-through.

Job Specification

• Practical experience managing social media accounts and preparing content calendars.
• Strong graphic design ability, including layout, typography, image selection and brand consistency; proficiency with tools such as Canva or Adobe Photoshop/Illustrator is an advantage.
• Clear, audience-focused writing for captions, promotional posts and short campaign copy.
• Understanding of major social platforms, their formats and organic engagement practices.
• Ability to produce creative assets for product features, promotions and seasonal campaigns.
• Basic knowledge of digital campaign metrics and the ability to interpret reach, impressions and engagement.
• Good organization, attention to detail and ability to meet publishing deadlines.
• Collaborative communication skills and willingness to coordinate with internal teams.