Social Media Executive

Cogent Labs; Lahore; On-site; PKR 446,000 - 781,000; Full time

Job summary

Cogent Labs in Lahore is seeking a proactive Social Media Executive to create engaging content for LinkedIn and Instagram, write compelling captions, and maintain a consistent brand voice across platforms.

You will support planning and execution of social media strategies, collaborate with the marketing team, monitor trends, plan the content calendar, and engage with followers while tracking KPIs for continuous improvement.

Qualifications

• Bachelor's degree in Marketing/Communications or related field.
• 2-3 years of experience in a social media role.
• Strong understanding of algorithms, trends and best practices across major platforms.
• Ability to design independently with a strong eye for visual aesthetics.
• Strong writing and communication skills.
• Proficiency in social media management and analytics tools.
• Analytical mindset with the ability to turn data into practical insights.
• Detail-oriented and able to meet deadlines.

Responsibilities

• Create engaging video and static content for Cogent Labs LinkedIn and Instagram pages.
• Write compelling captions that drive engagement.
• Maintain a consistent brand voice across all platforms.
• Support the planning and execution of social media strategies that strengthen our brand image.
• Collaborate with the marketing team on content ideas aligned with company goals and audience interests.
• Monitor industry trends and competitor activity to identify new opportunities and creative ideas.
• Plan and manage the content calendar so posts go out on time and consistently.
• Engage with followers and respond to queries professionally and promptly.
• Track social media metrics and compile regular KPI reports with insights for improvement.

Skills

Social media management

Analytics literacy

Copywriting

Visual design

Deadline oriented

Education

Bachelor's degree in Marketing/Communications

Tools

Graphic design software

Content planning tools

Social media analytics tools

Job description

Location: 552 College Road, Block 15, Sector B-1, Township, Lahore

Social Media Executive

Key Responsibilities

• Create engaging video and static content for Cogent Labs LinkedIn and Instagram pages.
• Write compelling captions that drive engagement.
• Maintain a consistent brand voice across all platforms.
• Support the planning and execution of social media strategies that strengthen our brand image.
• Collaborate with the marketing team on content ideas aligned with company goals and audience interests.
• Monitor industry trends and competitor activity to identify new opportunities and creative ideas.
• Plan and manage the content calendar so posts go out on time and consistently.
• Engage with followers and respond to queries professionally and promptly.
• Track social media metrics and compile regular KPI reports with insights for improvement.

Qualifications

• Bachelor's degree in Marketing, Communications or a related field.
• 2-3 years of experience in a social media role.
• Strong understanding of algorithms, trends and best practices across major platforms.
• Ability to design independently with a strong eye for visual aesthetics.
• Strong writing and communication skills.
• Proficiency in social media management and analytics tools.
• Analytical mindset with the ability to turn data into practical insights.
• Detail-oriented and able to meet deadlines.