Social Media Marketing Manager

Social Gravity; Punjab; On-site; PKR 600,000 - 1,000,000; Full time

Benefits offered by this job

Incentive Bonus

Leaves

Job summary

Social Gravity in Faisalabad is looking for a skilled Social Media Marketing Manager to lead strategy, content planning, and campaign execution across Facebook, Instagram, LinkedIn, TikTok, and YouTube for the agency and its clients.

You will develop editorial calendars, coordinate with designers and copywriters, manage multiple accounts, monitor trends and performance, and deliver actionable insights to improve reach, engagement, leads, and conversions.

Qualifications

• Experience leading social media strategy for multiple channels.
• Ability to plan calendars, captions, briefs, and campaigns.
• Proficiency with Meta Ads Manager and analytics platforms.
• Strong copywriting and editing skills for posts and ads.
• Knowledge of SEO and lead generation techniques.
• Excellent communication and project management abilities.

Responsibilities

• Develop and implement platform-specific social media strategies aligned with brand and business objectives.
• Plan content calendars, coordinate creative production, and publish engaging posts across relevant channels.
• Manage community engagement, respond to comments and messages, and maintain consistent brand voice.
• Monitor trends, audience behavior, and competitor activity to identify growth opportunities.
• Coordinate paid social campaigns, optimize performance, and track reach, engagement, leads, and conversions.
• Prepare performance reports with insights and actionable recommendations for clients and internal stakeholders.
• Collaborate with designers, copywriters, web specialists, and other team members.

Skills

Social media strategy

Content creation

Analytics & reporting

Community management

Copywriting

Project management

Lead generation

Tools

Meta Ads Manager

Social media scheduling tools

SEO basics

Job description

Job Description

Social Gravity is a digital marketing agency in Pakistan serving startups, growing businesses, and established enterprises. The company develops brands, websites, and measurable digital marketing strategies focused on visibility, qualified leads, and customer engagement.

We are seeking a Social Media Marketing Manager to lead social media strategy and execution for the agency and its clients from our Faisalabad office.

• Develop and implement platform-specific social media strategies aligned with brand and business objectives.
• Plan content calendars, coordinate creative production, and publish engaging posts across relevant channels.
• Manage community engagement, respond to comments and messages, and maintain consistent brand voice.
• Monitor trends, audience behavior, and competitor activity to identify growth opportunities.
• Coordinate paid social campaigns, optimize performance, and track reach, engagement, leads, and conversions.
• Prepare performance reports with insights and actionable recommendations for clients and internal stakeholders.
• Collaborate with designers, copywriters, web specialists, and other team members.

Job Specification

• Strong knowledge of Facebook, Instagram, LinkedIn, TikTok, YouTube, and relevant social media management tools.
• Ability to create content strategies, editorial calendars, captions, briefs, and campaign concepts.
• Experience with Meta Ads Manager, audience targeting, budget monitoring, and campaign optimization.
• Proficiency in social media analytics, reporting, KPI tracking, and insight generation.
• Copywriting, editing, proofreading, and visual content coordination skills.
• Understanding of SEO, digital marketing funnels, lead generation, and conversion-focused campaigns.
• Communication, project management, organization, and client-handling abilities.
• Ability to manage multiple accounts, meet deadlines, and use data to improve creative performance.

Job Rewards and Benefits

• Incentive Bonus
• Leaves