Facebook Ad Manager

Creativechaos; Lahore; On-site; PKR 669,600 - 1,116,000; Full time

Job summary

A digital marketing agency in Lahore seeks a skilled Facebook Ad Manager to create and optimize advertising campaigns that drive engagement and conversions. This role requires proven experience in managing Facebook Ads, strong analytical skills, and the ability to collaborate with content and design teams. The ideal candidate should effectively monitor performance metrics and manage budgets to achieve campaign objectives, ensuring alignment with marketing goals.

Qualifications

• Proven experience managing Facebook Ads campaigns with successful results.
• Deep understanding of Facebook Ads Manager and related tools.
• Strong analytical skills to interpret data and adjust campaigns.

Responsibilities

• Plan, create, and manage Facebook ad campaigns for various objectives.
• Monitor campaign performance metrics and analyze data.
• Prepare regular reports on campaign performance for stakeholders.

Skills

Facebook Ads management

Audience targeting

Analytical skills

Project management

Effective communication

Education

Bachelor’s degree in Marketing, Advertising, or related field

Tools

Facebook Ads Manager

Power Editor

Job description

Job Summary

As the Facebook Ad Manager, you will be responsible for creating, managing, and optimizing Facebook advertising campaigns to drive engagement, leads, and conversions. You will analyze campaign performance data to maximize ROI and ensure alignment with marketing goals.

Responsibilities

• Plan, create, and manage Facebook ad campaigns across various objectives including awareness, traffic, conversion, and lead generation.
• Conduct thorough audience research and segmentation to target relevant demographics effectively.
• Develop compelling ad creatives and copy in collaboration with content and design teams.
• Monitor campaign performance metrics and KPIs; analyze data to optimize campaigns for better results.
• Manage budgets and bidding strategies to maximize cost-efficiency and ad performance.
• Perform A/B testing on ad creatives, formats, and audiences to identify the most effective strategies.
• Stay up-to-date with Facebook Ads platform updates, policies, and industry trends.
• Prepare regular reports on campaign performance and insights for stakeholders.
• Collaborate with marketing team to integrate Facebook ads with overall marketing strategies.

Qualifications

• Proven experience managing Facebook Ads campaigns with a strong track record of successful results.
• Deep understanding of Facebook Ads Manager, Power Editor, and related tools.
• Experience with audience targeting, retargeting, and segmentation techniques.
• Strong analytical skills with ability to interpret data and adjust campaigns accordingly.
• Ability to create engaging ad copy and collaborate with design teams.
• Excellent communication and project management skills.
• Up-to-date knowledge of Facebook advertising policies and best practices.
• Experience with A/B testing and optimization strategies.
• Ability to manage budgets and meet campaign objectives efficiently.
• Bachelor’s degree in Marketing, Advertising, or a related field preferred.