Senior Social Media & Paid Ads Manager (Remote)

resortlife.travel; Karachi Division; Remote; PKR 1,545,000 - 3,090,000; Full time

Benefits offered by this job

Fully remote role

Job summary

resortlife.travel is seeking an experienced Social Media & Paid Ads Manager to grow our audience and convert attention into enquiries and bookings. This fully remote role welcomes candidates in Nigeria and Pakistan, offering exposure to some of the world’s most beautiful resorts and our AI travel products.

You will plan, launch and optimize paid campaigns on Meta and X, own the content strategy across Instagram, TikTok and X, and translate ideas into clear creative briefs and scalable

Qualifications

• 4+ years of professional social media and paid ads experience.
• Hands-on experience with Meta Ads Manager and X Ads; proven ROAS/CPA results.
• A campaign/account you grew with numbers (reach, views, followers, or sales).
• Strong short-form video and content strategy for Instagram, TikTok and X.
• Solid analytics: Meta Pixel, GA4 and clear reporting.
• Bachelor's degree in marketing or communications or equivalent proof of results.
• Travel, hospitality or lifestyle brand experience is a plus.
• Good English and comfort working remotely to deadlines.

Responsibilities

• Plan, launch and optimise paid campaigns on Meta (Facebook and Instagram) and X, from audiences and creative testing to budgets and reporting.
• Own our social content strategy across Instagram, TikTok and X, with short-form video at the centre.
• Spot the ideas, trends and formats that can take our resorts viral, and turn them into clear creative briefs.
• Set up and look after tracking with the Meta pixel and GA4, and report on what drives enquiries and bookings.
• Test, measure and scale what works, and cut what doesn't.

Skills

Social media advertising

Meta Ads Manager

X Ads

Short-form video strategy

Analytics GA4

Content strategy

Education

Bachelor's degree in marketing/communications

Tools

Meta Ads Manager

X Ads Manager

GA4

Job description

Job Description

About the company

resortlife.travel has been booking Maldives resort holidays since 2006 and now represents more than 180 resorts. We're also a travel-tech company. Our site runs an AI concierge, an AI-powered resort map and a voice engine. We need an experienced social media and paid ads manager to grow our audience and turn attention into enquiries and bookings.

What you'll do

• Plan, launch and optimise paid campaigns on Meta (Facebook and Instagram) and X, from audiences and creative testing to budgets and reporting.
• Own our social content strategy across Instagram, TikTok and X, with short-form video at the centre.
• Spot the ideas, trends and formats that can take our resorts and products viral, and turn them into clear creative briefs.
• Set up and look after tracking with the Meta pixel and GA4, and report on what drives enquiries and bookings.
• Test, measure and scale what works, and cut what doesn't.

What we're looking for

• 4+ years of professional social media and paid ads experience.
• Hands-on experience running campaigns in Meta Ads Manager and X Ads, with the budgets you managed and the ROAS or CPA results you achieved.
• At least one campaign or account you grew or took viral, with numbers (for example reach, views, follower growth, engagement or sales).
• Strong short-form video and content strategy skills for Instagram, TikTok and X.
• Solid analytics: Meta pixel, GA4 and clear performance reporting.
• A bachelor's degree in marketing, communications or a similar field, or equivalent proof of results.
• Travel, hospitality or lifestyle brand work is a plus.
• Good English and comfort working remotely to deadlines.

What we offer

• Fully remote role, open to candidates in Nigeria and Pakistan especially.
• Some of the most beautiful resorts in the world to market, plus our own AI travel products.
• Salary: US$500–1,000 per month (CTC US$6,000–12,000/year).

Job Specification:

• Meta Ads
• Facebook Ads
• Instagram
• X Ads
• Social Media Marketing
• Paid Social
• TikTok
• GA4
• Content Strategy