Senior Paid Media & Growth Leader

HR Ways - Hiring Tech Talent; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

HR Ways is seeking a Senior Ads Manager in Lahore to own paid media strategy, budgeting, and accountability. You will lead cross‑channel planning, execution, and analytics while mentoring a team of Paid Media Executives and Managers.

Role emphasizes governance, data‑driven optimizations, and collaboration with clients to drive revenue growth. On-site in Lahore with EST-aligned timings.

Qualifications

• 6+ years hands-on paid media experience.
• 2+ years in a managerial or lead role.
• Experience owning strategy, budgets, and outcomes.
• Strong command of paid search and paid social planning.
• Deep understanding of conversion tracking and analytics.
• Ability to push back on weak strategies and be accountable for outcomes.
• History of running portfolios with minimal client-facing errors.

Responsibilities

• Own paid media strategy across Google Ads, Microsoft Ads, Meta Ads, and future platforms.
• Mentor Paid Media Executives and Managers; conduct reviews and training.
• Lead campaigns end-to-end: planning, launch, scale, optimization.
• Build advanced reporting with GA4, GTM, Looker Studio.
• Apply AI and automation to improve planning, testing, and reporting.
• Maintain QA and documentation discipline across the team.

Skills

Paid media leadership

Strategy & budgeting

Analytics & attribution

Team mentorship

Performance optimization

Tools

Google Ads

Microsoft Ads

Meta Ads

GA4

GTM

Excel/Sheets

Asana/ClickUp

Job description

HR Ways is seeking a Senior Ads Manager in Lahore to own paid media strategy, budgeting, and accountability. You will lead cross‑channel planning, execution, and analytics while mentoring a team of Paid Media Executives and Managers.

Role emphasizes governance, data‑driven optimizations, and collaboration with clients to drive revenue growth. On-site in Lahore with EST-aligned timings.