Senior Advertising Manager

HR Ways - Hiring Tech Talent; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

HR Ways is seeking a Senior Ads Manager in Lahore to own paid media strategy, budgeting, and accountability. You will lead cross‑channel planning, execution, and analytics while mentoring a team of Paid Media Executives and Managers.

Role emphasizes governance, data‑driven optimizations, and collaboration with clients to drive revenue growth. On-site in Lahore with EST-aligned timings.

Qualifications

• 6+ years hands-on paid media experience.
• 2+ years in a managerial or lead role.
• Experience owning strategy, budgets, and outcomes.
• Strong command of paid search and paid social planning.
• Deep understanding of conversion tracking and analytics.
• Ability to push back on weak strategies and be accountable for outcomes.
• History of running portfolios with minimal client-facing errors.

Responsibilities

• Own paid media strategy across Google Ads, Microsoft Ads, Meta Ads, and future platforms.
• Mentor Paid Media Executives and Managers; conduct reviews and training.
• Lead campaigns end-to-end: planning, launch, scale, optimization.
• Build advanced reporting with GA4, GTM, Looker Studio.
• Apply AI and automation to improve planning, testing, and reporting.
• Maintain QA and documentation discipline across the team.

Skills

Paid media leadership

Strategy & budgeting

Analytics & attribution

Team mentorship

Performance optimization

Tools

Google Ads

Microsoft Ads

Meta Ads

GA4

GTM

Excel/Sheets

Asana/ClickUp

Job description

About the Company:

Hiring for a Certified US-based Digital Marketing Agency, focused on maximizing your Marketing ROI.

Role Overview - Senior Ads Manager

About the Role:

We are hiring a Performance Ads Manager who owns paid media outcomes end-to-end. This is a senior role for someone who combines strategic thinking, execution depth, team leadership, and accountability.

This role is not about operating campaigns in isolation. It is about building, scaling, and governing paid media systems that directly impact client revenue.

You will lead strategy, execution, optimization, reporting, and team performance across Paid Search and Paid Social channels.

This role carries partial Senior Manager accountability, including account cluster ownership, cross-team alignment, and system-level quality governance.

Responsibilities (Non-Negotiable)

• 6+ years of hands‑on experience in Paid Media (Google Ads, Meta Ads, Microsoft Ads)
• Minimum 2 years in a managerial or lead role, preferably within an agency
• Proven experience owning strategy, budgets, and performance outcomes, not just execution
• Strong command over Paid Search and Paid Social planning and scaling
• Deep understanding of conversion tracking, attribution, and analytics
• Ability to push back on weak strategies, poor execution, or unrealistic expectations
• Comfortable being accountable for wins and losses
• Demonstrated history of running accounts or portfolios with near‑zero preventable client‑facing errors.

Our Performance & Accountability Bar

At company, paid media is judged on business impact, not vanity metrics.

This role is responsible for ensuring:

• Every campaign has a clear growth objective
• Tracking is accurate, validated, and decision‑ready
• Optimizations are driven by data, not assumptions
• Average performance is challenged aggressively

You are expected to act as a final performance owner, not a channel operator. Preventable failures in tracking, QA, or execution at this level are treated as leadership breakdowns, not execution misses.

What You'll Be Doing

Strategy & Ownership

• Own paid media strategy across Google Ads, Microsoft Ads, Meta Ads, and future platforms
• Translate client business goals into scalable acquisition strategies
• Forecast performance, budgets, and expected outcomes with confidence
• Identify growth opportunities and efficiency improvements proactively
• Own quarterly and monthly paid media roadmaps aligned with client revenue targets
• Accountable for portfolio‑level performance consistency, not just individual account wins.

Team Leadership & Management

• Directly manage and mentor Paid Media Executives and Assistant Managers
• Conduct performance reviews, skill gap analysis, and structured training sessions
• Enforce campaign standards, documentation, and optimization discipline
• Build a culture of ownership, experimentation, and accountability
• Define internal SOPs for campaign launches, audits, and optimization workflows
• Own QA systems across the team; errors escaping lower levels reflect managerial failure.
• Expected to actively develop future Assistant Managers and Managers through real responsibility delegation.

Campaign Execution & Optimization

• Plan, launch, scale, and optimize Paid Search and Paid Social campaigns
• Lead A/B testing across audiences, creatives, messaging, and landing pages
• Use structured experimentation frameworks to validate hypothesis
• Ensure platform compliance and brand alignment across all campaigns
• Drive cross‑channel learning by sharing insights between search, social, and CRO efforts
• Zero‑mistake launch standards apply across all accounts under your control.
• Repeated preventable execution errors across the team will directly impact performance evaluations.

Analytics, Tracking & Reporting

• Build and maintain advanced reporting frameworks using GA4, GTM, and Looker Studio
• Ensure accurate conversion tracking, event setups, and attribution logic
• Translate complex datasets into clear performance narratives
• Lead weekly and monthly performance reviews with clients
• Own data validation processes to ensure reporting accuracy before client delivery
• Accountable for data trust across the entire account cluster; clients must never question numbers due to Ads‑side failures.

AI, Automation & Innovation

• Use AI and automation tools to improve:
• Campaign planning and forecasting
• Creative testing and messaging intelligence
• Reporting speed and insight generation
• Apply AI responsibly while maintaining human judgment and platform compliance
• Each quarter is expected to produce at least one measurable system, QA, or workflow improvement aligned with Ads Department 2026 goals.

Technical & Tooling Expertise

• Expert‑level proficiency in:
• Google Ads, Microsoft Ads, Meta Ads
• Google Analytics (GA4), Google Tag Manager
• Google Sheets, Excel, Docs, and Office tools
• Task management tools e.g. ClickUp, Asana
• Strong research skills using Ahrefs, SEMrush, and similar tools
• Experience with budget pacing, bid strategies, and advanced audience segmentation
• Familiarity with CRM integrations and offline conversion tracking is a strong plus
• Expected to enforce tooling and documentation discipline across the team.

Analytical & Problem‑Solving Skills

• Strong critical thinking and diagnostic skills
• Ability to identify root causes behind performance fluctuations
• Stay current with platform changes, privacy regulations, and industry trends
• Convert insights into clear next actions for teams and clients
• Ability to challenge client assumptions using data‑backed reasoning
• Expected to coach teams on diagnostic thinking, not just provide answers.

Communication & Client Partnership

• Serve as a strategic partner to clients, not just an execution lead
• Lead performance calls with clarity, confidence, and control
• Communicate wins, risks, and next steps transparently
• Use AI to speed up reporting while improving clarity and strategic framing
• Ability to manage difficult performance conversations without deflecting accountability
• Client trust, retention, and confidence in Ads data are direct reflections of this role.

Work Ethic & Growth Potential

• Excellent time management and prioritization skills
• Comfortable handling multiple accounts without quality dilution
• Takes full ownership of performance outcomes
• Strong desire to grow into a senior leadership role
• Demonstrated ability to build scalable systems, not dependency‑driven processes
• Readiness for Senior Ads Manager is evaluated on system strength, team maturity, and error prevention, not heroics.

Industry Awareness

• Actively track paid media trends, platform updates, and competitive benchmarks
• Continuously refine strategies based on market behavior and performance data
• Expected to set the quality and performance benchmark for the Ads department.

This Role Is NOT for You If

• You need constant supervision
• You avoid tough performance conversations
• You optimize campaigns but do not own outcomes
• You prioritize activity over impact
• You tolerate repeatable mistakes or lack enforcement discipline.

Performance KPIs Owned by This Role

• Account‑level ROI and CPL efficiency
• Budget utilization and pacing accuracy
• Testing velocity and learning adoption
• Client retention and satisfaction
• Team performance and skill progression
• Near‑zero preventable errors and predictable performance consistency are core success indicators.

Location: Lahore (on‑site)

Experience: 6+ years

Timings: 5:00 PM to 2:00 AM - Aligned with 08:00 AM – 05:00 PM EST (Slight adjustments during US daylight saving time)

About HR Ways:

HR Ways is an award‑winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world.