Programmatic Media Lead: Strategy & Growth

WPP; Karachi Division; Hybrid; PKR 2,400,000 - 3,600,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

Paid time off

Wellbeing facilities

Mental health days

Job summary

WPP Media Pakistan seeks a Business Manager – Programmatic to lead programmatic media buying, overseeing strategy and execution across DSPs, ad servers, and marketplaces. You will manage a team and collaborate with Planning, Client Leadership, Investment, Ad Operations, Analytics, and Digital teams.

The role offers a hybrid office setup with four days on-site in Karachi, competitive benefits, and opportunities to drive data-driven growth across key client accounts.

Qualifications

• Must hold an MBA/BBA from a reputable university or equivalent qualification.
• Minimum 5+ years of experience in Programmatic Media Buying, Digital Media, or Programmatic Advertising.
• Hands-on experience with DSPs such as DV360, The Trade Desk, Xandr, Amazon DSP, or similar platforms.
• Strong understanding of RTB, PMP, Programmatic Guaranteed, audience targeting, and digital measurement.

Responsibilities

• Lead the Programmatic team in planning, buying, executing, and optimizing digital campaigns.
• Develop programmatic media strategies aligned with client business objectives.
• Manage campaigns across DSPs, ad exchanges, private marketplaces (PMPs), and programmatic guaranteed deals.
• Monitor campaign pacing, delivery, budgets, and performance to ensure KPIs are achieved.
• Collaborate with Planning, Client Leadership, Investment, Ad Operations, Analytics, and Digital teams.
• Coach, mentor, and develop team members while ensuring timely campaign execution.

Skills

Programmatic media buying

Digital media

Data analysis

Vendor management

Stakeholder management

Communication

Education

MBA/BBA

Tools

DV360

The Trade Desk

Xandr

Amazon DSP

Job description

WPP Media Pakistan seeks a Business Manager – Programmatic to lead programmatic media buying, overseeing strategy and execution across DSPs, ad servers, and marketplaces. You will manage a team and collaborate with Planning, Client Leadership, Investment, Ad Operations, Analytics, and Digital teams.

The role offers a hybrid office setup with four days on-site in Karachi, competitive benefits, and opportunities to drive data-driven growth across key client accounts.