SENIOR META ADS SPECIALIST

Sino-Pak Legal & Compliance; Lahore; On-site; PKR 2,000,000 - 3,600,000; Full time

Job summary

Sino-Pak Legal & Compliance in Lahore seeks a Senior Meta Ads Specialist to lead planning, setup, and optimization of Meta campaigns across Facebook and Instagram, including audience research, budget allocation, A/B testing, and ROI reporting.

You will collaborate with marketing, design, and client-facing teams to ensure campaigns meet brand and regulatory standards, deliver insights, and improve performance. Excellent English communication and prior senior paid social experience are required.

Qualifications

• Deep expertise in Meta Ads Manager including strategy, targeting, budgeting, bidding, optimization for conversions and leads.
• Proficient in performance analysis and reporting using Meta Analytics, GA, and spreadsheets to interpret data.
• Experience briefing design teams, reviewing content for accuracy and compliance, and aligning messaging with brand and regulatory requirements.
• Strong understanding of funnels, remarketing, tracking pixels/events, and landing-page alignment.
• Proven ability to manage multiple campaigns/projects, prioritize tasks, and meet deadlines in fast-paced environments.
• Excellent written and verbal English communication for stakeholders.
• Prior senior/lead experience in paid social, ideally in professional services or regulated industries.
• Bachelor’s degree or equivalent practical experience.

Responsibilities

• Plan, create, and manage Meta advertising campaigns to support client and internal marketing objectives.
• Conduct audience research, campaign setup, ad copy/creative coordination, budgeting, and A/B testing.
• Monitor performance, optimize ROI, and prepare regular performance reports.
• Collaborate with marketing, design, and client-facing teams to align campaigns with broader strategies.
• Provide guidance on best practices and stay updated with platform changes and policies.

Skills

Meta Ads Manager

Performance analytics

Cross-functional collaboration

Digital marketing fundamentals

Campaign management

English communication

Senior paid social

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Meta Analytics

Google Analytics

Spreadsheets

Job description

Company Description

Sino-Pak Legal & Compliance is a professional services organization focused on providing clients with reliable legal, regulatory, and compliance support. The firm works with a diverse portfolio of businesses that require careful navigation of complex local and international regulations. Team members collaborate closely with clients to understand their operational realities and design practical compliance solutions. The company values integrity, accuracy, and long-term partnerships, creating an environment where detail-oriented professionals can grow their careers. Joining Sino-Pak Legal & Compliance offers the opportunity to contribute to meaningful, high-impact work in a structured and collaborative setting.

Role Description

The Senior Meta Ads Specialist is a full-time, on-site role based in Lahore. This position is responsible for planning, creating, and managing Meta (Facebook, Instagram, and related platforms) advertising campaigns that support client and internal marketing objectives. Day-to-day tasks include audience research, campaign setup, ad copy and creative coordination, budget allocation, A/B testing, performance monitoring, and optimization for ROI. The role also involves preparing regular performance reports, analyzing data to provide actionable insights, and collaborating with marketing, design, and client-facing teams to align campaigns with broader strategies. The Senior Meta Ads Specialist is expected to provide guidance on best practices, stay current with platform updates and policies, and help refine digital advertising standards within the organization.

Qualifications

• Strong expertise in Meta Ads Manager, including campaign strategy, audience targeting, budgeting, bidding, and optimization for conversion and lead generation.


• Proficiency in performance analysis and reporting, using tools such as Meta analytics, Google Analytics, and spreadsheets to interpret data and make data-driven decisions.


• Experience collaborating on ad creatives and copy, with the ability to brief design teams, review content for accuracy and compliance, and ensure messaging aligns with brand and regulatory requirements.


• Solid understanding of digital marketing fundamentals, including funnels, remarketing, tracking (pixels, events), and alignment of ads with landing pages and overall marketing goals.


• Demonstrated ability to manage multiple campaigns and projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.


• Excellent written and verbal communication skills in English; ability to present findings and recommendations to both technical and non-technical stakeholders.


• Previous experience in a senior or lead role in paid social advertising, ideally within professional services, legal, compliance, or related industries.


• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.


• Familiarity with advertising compliance standards and platform policies, with a careful and detail-oriented approach to ad approvals and account health.


• Commitment to continuous learning, including staying updated