Digital Marketing Executive

Webnet Pakistan Pvt Ltd; Karachi Division; On-site; PKR 558,000 - 781,200; Full time

Benefits offered by this job

Competitive salary

Opportunity to work with top brands

Growth opportunities in performance marketing and digital strategy

Job summary

Webnet Pakistan Pvt Ltd is seeking a Social Media and Meta Ads Executive to enhance its digital brand presence. The ideal candidate will manage and create engaging content for social media platforms, focusing on Facebook and Instagram ad campaigns. Applicants should have 1 to 2 years of relevant experience and a strong grasp of social media strategies. The company offers a creative work environment, growth opportunities in marketing, and performance-based bonuses.

Qualifications

• 1 to 2 years of hands-on experience in social media management.
• Experience managing Meta Ads campaigns on Facebook and Instagram.
• Strong knowledge of social media engagement strategies.

Responsibilities

• Develop monthly content calendars for Instagram, Facebook, and LinkedIn.
• Create engaging social media posts and manage advertising campaigns.
• Analyze social media and ad performance, and generate monthly reports.

Skills

Social media management

Meta Ads campaigns

Content creation

Analytics tools

Communication skills

Tools

Canva

Google Analytics

Job description

Job Description

Webnet Pakistan is looking for a Social Media and Meta Ads Executive who is passionate about social media platforms. If you have experience creating engaging content, running successful ad campaigns on Facebook and Instagram, and know how to build a strong digital brand presence, this role is for you.

What You’ll Be Doing

• Develop monthly content calendars for Instagram, Facebook, and LinkedIn.
• Create engaging social media posts that align with the brand, collaborating with designers as needed.
• Manage and run advertising campaigns on Meta (Facebook & Instagram).
• Set up advertising funnels, integrate tracking pixels, and implement retargeting campaigns.
• Analyze social media and ad performance, and generate monthly reports.
• Stay updated on the latest algorithm changes and trends in social media.
• Coordinate with clients to gather feedback, develop strategies, and plan campaigns.

You Must Have

• 1 to 2 years of hands‑on experience in social media management
• Experience managing Meta Ads campaigns on Facebook and Instagram
• Understanding of target audiences, campaign types, ad structures, and campaign objectives
• Strong knowledge of social media engagement strategies
• Basic understanding of analytics tools, such as Meta Business Insights and Google Analytics
• Excellent communication skills, creativity, and time management abilities
• Additionally, capable of writing captions and creating basic content when necessary

Bonus Skills (Not Required, But a Plus)

• Experience with Canva or basic design skills
• Understanding of WhatsApp Business API and lead funneling
• Background in TikTok ads, influencer marketing, or social media automation tools

What You’ll Get

• Competitive salary based on experience
• Opportunity to work with top brands and engage in exciting client projects
• A creative environment that values initiative and ownership
• Growth opportunities in performance marketing and digital strategyTeam support, training, and performance-based bonuses

Skills Required

Communication Skills