Senior Meta Ads Manager

Markesta; Pakistan; Remote; PKR 1,523,000 - 1,825,000; Full time

Benefits offered by this job

Remote work from Pakistan

Leadership opportunity

Direct access to COO

Real client budgets

Job summary

Markesta is a remote-friendly digital marketing partner for real estate clients in Pakistan. You will run Meta Ads campaigns, ensuring a high percentage of qualified leads and direct leadership over a Junior Meta Ads Executive.

You will QA, optimize, and report on performance across up to 15 active projects, reporting to the COO. This role demands deep knowledge of Facebook/Meta tools, a proven lead-gen track record in Pakistan real estate, and the ability to balance multiple client accounts

Qualifications

• Proven experience running Meta Ads lead generation campaigns for Pakistani real estate clients.
• 3–4 years+ of hands-on Meta Ads experience with documented results.
• Ability to manage multiple accounts and lead generation targets.

Responsibilities

• Create campaign strategy for each client based on property type, target buyer, city and budget.
• Direct the Junior Meta Ads Executive to set up campaigns and assets.
• QA campaigns before launch and ensure correct targeting, creatives, budget and setup.
• Launch campaigns after QA and monitor performance daily.
• Provide weekly performance reports to the COO with spend, leads, cost per lead and optimizations.
• Coordinate with Client Success Team and implement client feedback into campaigns.
• Ensure lead exclusivity and stay updated on Meta platform changes.

Skills

Meta Ads

Lead generation

Pakistani real estate

Tools

Facebook Business Manager

Ads Manager

Campaign Manager

Pixel setup

Custom Audiences

Lookalike Audiences

Conversion API

Job description

SALARY Up to PKR 150,000/month (Based on projects managed)

LOCATION Remote - Pakistan

WORKING DAYS Monday – Friday

WORKING HOURS 10:00 AM – 7:00 PM PKT

EXPERIENCE 3–4 years+

REPORTS TO COO

PROBATION PERIOD 3 months

About Markesta

Markesta is a digital marketing partner built for real estate companies worldwide. We handle the full pipeline: acquisition, qualification, and retention, through paid ads (Meta, Google, TikTok), local SEO, high-converting websites, content, AI-powered lead qualification, and CRM and follow-up systems built around each client's pipeline. We work with agencies, brokers, and developers across markets, helping them turn ad spend into serious, ready-to-talk buyers and investors.

About the Role

You'll be running Meta Ads campaigns for real estate agencies and developers across Pakistan. You need real experience with Pakistani real estate campaigns, and a track record of generating qualified leads, at least 50% of your total leads need to be qualified buyers, not just clicks or form fills.

You'll lead a Junior Meta Ads Executive who is also a good graphic designer and video editor, giving him daily tasks and making sure he executes your strategy correctly across all client accounts. Your job is to QA every project, manage up to 15 active projects as a team, and report directly to the COO, making sure every account is running well and generating more than 50% qualified leads.

What You'll Do

• Create the campaign strategy for each client based on their property type, target buyer profile, city, and budget. Every account gets a custom approach, not a template
• Direct the Junior Meta Ads Executive to set up the campaign: audience, creatives, copy, and everything needed to get it ready
• QA every campaign before it goes live, check targeting, creatives, budget, and setup are all correct
• Once a campaign passes QA, notify the Junior Executive to launch it
• After launch, get daily performance reports and results from the Junior Executive, and optimize campaigns as needed: adjust targeting, creatives, budget, or objectives to drive down cost per lead and improve buyer intent quality
• Deliver clear weekly performance reports to the COO covering spend, total leads generated, cost per lead, lead quality, and all optimizations applied that week
• Work closely with the Client Success Team to stay aligned on client expectations and brief changes, and turn client feedback directly into campaign adjustments
• Monitor campaign health daily and flag any performance drops, budget anomalies, or account issues immediately, don't wait for the weekly report
• Maintain strict lead exclusivity: every campaign is built exclusively for one client, and every lead generated belongs solely to them
• Stay current with Meta Ads platform updates, algorithm changes, and real estate marketing trends, and apply new features before competitors do

Requirements

• Proven experience running Meta Ads lead generation campaigns for Pakistani real estate clients, agencies or developers, with a qualified lead rate of 50% or higher. You need to be able to show your results, not just talk about them
• 3-4 years+ of hands‑on experience running Meta Ads campaigns overall, with documented lead generation results
• Deep command of Facebook Business Manager, Ads Manager, Campaign Manager, Pixel setup, Custom Audiences, Lookalike Audiences, and Conversion API
• A strong analytical mindset. You make decisions from data, not instinct alone, and know how to read a dashboard and identify what's actually driving results
• Ability to write clear creative briefs and give precise direction on ad copy, visuals, and video concepts. You don't need to design, but you need to know what works
• Experience coordinating with a junior team member: able to delegate clearly, review work without micromanaging, and develop someone else's skills alongside your own
• Disciplined and self‑managed, able to carry multiple client accounts at once without letting one slip
• Clear and honest communicator, comfortable speaking directly to founders and delivering good news and bad news with equal clarity
• A working laptop and a stable, good internet connection

What We Offer

• Up to PKR 150,000/month based on active projects managed (maximum 15)
• Fully remote role, work from anywhere in Pakistan
• Ownership of real campaigns with real client budgets and real accountability
• Direct access to senior leadership and a clear path to heading the entire campaign team as Markesta scales
• The experience of coordinating with a Junior Meta Ads Executive, building leadership skills alongside your technical expertise
• A role in a growing agency where the campaigns you build are the core product, not a support function

COMPENSATION STRUCTURE

Monthly Salary by Active Projects Managed

Please review the salary structure below. The monthly salary depends on the number of active projects managed.

Active Projects Managed

Monthly Salary

1 project PKR 40,000

2–5 projects PKR 50,000

6–10 projects PKR 100,000

11–15 projects PKR 150,000

This salary table is part of the role's compensation information. A three-month probation period applies.