Remote Digital Marketing Specialist - Meta & Google Ads

Contidential; Karachi Division; On-site; PKR 502,000 - 614,000; Full time

Job summary

Contidential is seeking a motivated Digital Marketing Specialist to plan, launch, monitor, and optimize paid campaigns across Meta, Google, and TikTok. This remote role focuses on performance marketing and ROI improvement for UAE campaigns.

You will analyze data, reduce acquisition costs, and scale effective strategies. The ideal candidate has 2–3 years in digital advertising, with hands-on experience in Meta Ads Manager, Google Ads, and TikTok Ads Manager, and the ability to work independently.

Qualifications

• 2–3 years hands-on experience in digital/performance marketing.
• Strong knowledge of Meta Ads Manager and Facebook/Instagram advertising.
• Strong understanding of Google Ads and the Google advertising ecosystem.
• Practical experience with TikTok Ads Manager.
• Understanding of campaign objectives, audience targeting, retargeting, bidding strategies and budget optimization.
• Ability to analyze campaign performance data and derive insights.

Responsibilities

• Plan, create, manage, and optimize Meta (Facebook & Instagram) Ads campaigns.
• Manage Google Ads campaigns including Search, Display, YouTube, Performance Max and remarketing.
• Create and manage TikTok Ads campaigns.
• Experience running paid campaigns for UAE market is highly preferred.
• Conduct audience research, targeting, competitor research, and campaign planning.
• Monitor KPIs such as CTR, CPC, CPM, CPA, ROAS, conversions; optimize campaigns based on data.

Skills

Analytical skills

Campaign optimization

Performance marketing

Independent work

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Job description

Contidential is seeking a motivated Digital Marketing Specialist to plan, launch, monitor, and optimize paid campaigns across Meta, Google, and TikTok. This remote role focuses on performance marketing and ROI improvement for UAE campaigns.

You will analyze data, reduce acquisition costs, and scale effective strategies. The ideal candidate has 2–3 years in digital advertising, with hands-on experience in Meta Ads Manager, Google Ads, and TikTok Ads Manager, and the ability to work independently.