Regional Sales Manager - Sargodha

Jaffer Group; Sargodha; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Jaffer Agro Services Pvt Ltd in Sargodha region is seeking a proactive Regional Sales Manager to lead and develop the local sales team. You will empower Territory Sales Officers to drive market expansion, NPD, and promotional activities while strengthening retailer engagement.

You will plan territory targets across 5–6 districts, monitor performance, coach the team, and ensure achievement of regional KPIs and annual business goals.

Qualifications

• B.Sc. Agriculture / M.Sc. Agriculture / MBA in Sales & Marketing required.
• Minimum 5–7 years of relevant Agri sales experience.
• Strong leadership and mentoring abilities.

Responsibilities

• Lead and develop Territory Sales Officers to maximize regional sales.
• Plan, forecast, and set targets with TSOs across 5–6 territories.
• Monitor KPIs and drive dealer strategies to achieve targets.
• Coach, mentor, and train regional sales team.

Skills

Sales leadership

Communication skills

Negotiation

Relationship management

Coaching & mentoring

Analytical skills

MS Excel

Education

B.Sc. Agriculture / M.Sc. Agriculture / MBA in Sales & Marketing

Tools

MS Office

Job description

About the job Regional Sales Manager - Sargodha

Jaffer Agro Services Pvt Ltd is looking to hire a passionate, energetic, and result-oriented Regional Sales Manager for the Sargodha Region.

Job Purpose;

The incumbent will be responsible for leading and managing the regional sales team by enabling and developing Territory Sales Officers (TSOs) to maximize sales performance, new product development (NPD), and promotional activities across the region. The role also focuses on strengthening market visibility, enhancing retailer engagement, and achieving regional sales KPIs and annual business targets.

Key Responsibilities:

• Assess territory-wise market potential and dealer networks to support market expansion across the region.
• Collaborate with TSOs in planning and forecasting sales targets and territory-level activities.
• Develop and implement action plans and dealer strategies to achieve sales targets across 5–6 territories while ensuring delivery of assigned sales and field KPIs.
• Monitor sales forecasts and conduct regular performance reviews with regional teams to track progress and identify growth opportunities.
• Lead, coach, mentor, and train team members by fostering a high-performance and result-driven culture.
• Strong communication and interpersonal skills
• Excellent sales, negotiation, and relationship management capabilities
• Proven ability to lead, coach, and manage teams effectively
• Proficiency in MS Office, particularly MS Excel
• Strong leadership, analytical, and customer-focused approach

Qualification:

• B.Sc. Agriculture / M.Sc. Agriculture / MBA in Sales & Marketing

Experience:

• Minimum 5-7 years of relevant experience in Agri Sales or a related industry