PPC Performance Architect

ibex; Lahore; On-site; PKR 800,000 - 1,200,000; Full time

Job summary

ibex is seeking a PPC specialist to create and manage campaigns across Google, Microsoft, Meta and other platforms in Lahore. You will optimize targeting, write effective ad copy, and track conversions to drive online and offline results.

The role requires 1–2 years of digital media experience, strong analytical skills, and proficiency in Excel, Sheets, and Analytics. Collaboration with cross-functional teams and ongoing learning are essential.

Qualifications

• Minimum Bachelor’s in Business Administration (Required).
• Masters in Business (Preferred).
• 1-2 yrs with reputable firm (Required).
• 1 year experience / technical know-how of digital media platforms (Preferred).

Responsibilities

• Creating and planning PPC campaigns across Google, Microsoft, Meta and other social platforms.
• In-depth knowledge & understanding of Google, Microsoft & Meta Ads features and tools.
• Measuring & tracking campaign performance with focus on conversions (online & offline).
• Effective search ads copy writing.
• Identify, implement, optimize & scale marketing efforts with optimal ads targeting.
• Follow paid search industry trends and stay up-to-date with new tools and practices.
• Audit paid media accounts regularly.
• Collaborate with sales, marketing, content, analytics, product, and development teams.
• Develop and maintain documentation of campaign strategies, testing, and tracking setups.

Skills

PPC

Paid search

Google Ads

Bing Ads

Meta Ads

Keyword research

Google Keyword Planner

SEMRush

Excel

Google Analytics

Reporting

Conversions tracking

Communication

Analytical skills

Education

Bachelor's degree in Business Administration

Master's in Business

Tools

Microsoft Excel

Google Sheets

Google Analytics

Job description

ibex is seeking a PPC specialist to create and manage campaigns across Google, Microsoft, Meta and other platforms in Lahore. You will optimize targeting, write effective ad copy, and track conversions to drive online and offline results.

The role requires 1–2 years of digital media experience, strong analytical skills, and proficiency in Excel, Sheets, and Analytics. Collaboration with cross-functional teams and ongoing learning are essential.