PPC Analyst: Google Ads & ROAS Optimizer

Abendsoft Ltd.

Lahore

On-site

PKR 900,000 - 1,500,000

Full time

14 days+

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Job summary

Abendsoft Ltd. seeks an Associate PPC Expert to join its performance marketing team and manage Google Ads campaigns across Search, Shopping, Display, YouTube, and Performance Max for several ecommerce brands.

The role requires about 2 years of hands-on PPC experience, strong analytics, and a data-driven approach to optimise campaigns for better ROAS. Working days are Monday–Saturday, with office hours 12 PM–9 PM.

Qualifications

2 years of hands-on experience managing Google Ads campaigns.
Strong understanding of Google Ads platforms: Search, Shopping, Performance Max, Display and YouTube.
Experience with GA4, GTM, and UTM tracking.
Proficiency in Excel or Google Sheets for data analysis.
Experience optimising campaigns to improve CPA, ROAS and overall performance.
Familiarity with Shopify and ecommerce marketing.

Responsibilities

Create, manage, and optimise Google Ads campaigns across Search, Shopping, Performance Max, Display, and YouTube.
Monitor campaign performance and implement data-driven optimisations to improve CTR, CPC, CPA, conversion rate, and ROAS.
Conduct keyword, audience and competitor research to identify growth opportunities.
Set up and maintain Google Merchant Center product feeds with policy compliance.
Track budgets and pacing to support monthly marketing goals.
Collaborate with designers and content teams to test ad creatives and landing pages.
Build and maintain performance reports using GA4, Looker Studio, and Sheets.
Perform A/B testing on ad copy, bidding strategies, audiences, and landing pages.
Support tracking implementation using GTM and UTM parameters.
Stay updated with Google Ads features and PPC best practices.
Work across multiple ecommerce brands with different products and objectives.