Senior Growth Marketing Manager

STARZPLAY; Lahore; On-site; PKR 2,000,000 - 3,200,000; Full time

Job summary

STARZPLAY in Lahore, Pakistan, seeks a Senior Growth Marketing Manager to shape our digital strategy, managing campaigns across channels to accelerate customer acquisition and retention. This role demands a data-driven mindset, strong channel expertise, and a track record of ROI-focused optimization.

The candidate will collaborate with creative, content, and product teams while overseeing budget allocation and performance analytics to drive growth and efficiency.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 6+ years of experience in performance marketing with a proven track record of digital campaigns.
• Expertise in Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
• Strong analytical skills with marketing analytics tools (e.g., Google Analytics, SEMrush, Tableau).
• Excellent understanding of SEM and PPC principles.
• Proficiency in marketing automation platforms.
• Strong project management and multitasking abilities.
• Strong communication and presentation skills.
• Creative thinking and problem-solving abilities.
• Proactive, results-oriented mindset.

Responsibilities

• Develop and execute performance marketing strategies across channels to meet business goals.
• Identify growth opportunities and adjust media mix accordingly.
• Plan, create, and manage digital campaigns including paid search, social media, display, and email.
• Monitor and optimize campaigns to maximize ROI.
• Analyze campaign data and present detailed performance reports with actionable insights.
• Manage and allocate the budget to ensure optimal spending and ROI.
• Collaborate with creative, content, and product teams and external vendors.
• Continuously test and optimize creatives, landing pages, and ad copy, pursuing CRO and UX improvements.

Skills

Performance marketing

Data analysis

Campaign optimization

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

SEMrush

Tableau

Google Ads

Facebook Ads

LinkedIn Ads

Programmatic Advertising

Job description

Job Description: Senior Growth Marketing Manager

Reports into:

Head of Growth Marketing

Position Overview:

The Senior Growth Marketing Manager will play a pivotal role in shaping and executing our digital marketing strategy. This role requires a data-driven, strategic thinker with a track record in performance marketing. The successful candidate will manage and optimize marketing campaigns across various digital channels to drive customer acquisition, engagement, and retention.

Key Responsibilities:

1. Channel Development:

• - Develop and execute comprehensive performance marketing strategies across channels to meet business goals.
• - Identify new growth opportunities and innovative approaches to performance marketing channels and media mix.

2. Campaign Management:

• - Plan, create, and manage digital marketing campaigns, including paid search, social media, display advertising, and email marketing.
• - Monitor and optimize campaign performance to maximize ROI.

3. Analytics and Reporting:

• - Analyze campaign performance data to derive actionable insights.
• - Prepare and present detailed reports on campaign performance, including key metrics, trends, and recommendations.

4. Budget Management:

• - Manage and allocate the performance marketing budget effectively to ensure optimal spending and ROI.
• - Track and report on budget utilization and performance.

5. Collaboration:

• - Work closely with cross-functional teams, including creative, content, and product, to align marketing efforts with overall business objectives.
• - Collaborate with external third-party vendors as needed.

6. Optimization:

• - Continuously test and optimize campaigns, including A/B testing of creatives, landing pages, and ad copy.
• - Implement best practices for conversion rate optimization (CRO) and user experience (UX).

Qualifications:

• - Bachelor's degree in Marketing, Business, or a related field
• - 6+ years of experience in performance marketing, with a proven track record of managing successful digital marketing campaigns.
• - Expertise in key digital marketing channels, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
• - Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, SEMrush, Tableau).
• - Excellent understanding of SEM, and PPC principles.
• - Proficiency in marketing automation platforms
• - Strong project management skills and the ability to manage multiple projects simultaneously.
• - Strong communication and presentation skills.
• - Creative thinking and problem-solving abilities.
• - A proactive and results-oriented mindset.