Meta Ads Specialist

Anzi & Co.; Sukkur; Hybrid; PKR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Performance-based bonuses

Growth opportunities

Collaborative and creative environment

Exposure to diverse local and国际clients

Job summary

Anzi & Co. is seeking a results-driven Meta Ads Specialist to join our growing digital marketing team in Pakistan.

You will manage the complete advertising lifecycle, from strategy and audience research to optimization and performance reporting for Facebook and Instagram campaigns. The ideal candidate has 2+ years of hands-on Meta Ads experience, strong knowledge of Ads Manager, Pixel, and CAPI, and excellent analytical and communication skills.

Qualifications

• 2+ years hands-on experience running Meta Ads campaigns.
• Strong understanding of Facebook Ads Manager and Meta Business Suite.
• Experience with Meta Pixel, Conversion API, and event tracking.
• Knowledge of campaign objectives, bidding strategies, attribution, and audience targeting.
• Ability to analyze campaign metrics and make data-driven decisions.
• Experience managing advertising budgets across multiple clients or brands.
• Familiarity with Google Analytics, Google Tag Manager, and website tracking is a plus.
• Excellent communication and analytical skills.
• Ability to manage multiple projects simultaneously and meet deadlines.

Responsibilities

• Plan, create, and manage Meta (Facebook & Instagram) advertising campaigns.
• Develop campaign strategies aligned with goals such as lead generation, sales, and traffic.
• Conduct audience research and build lookalike, custom, and retargeting audiences.
• Monitor performance and optimize for ROI.
• Perform A/B testing on creatives, copy, audiences, and placements.
• Analyze data and prepare performance reports with insights.
• Collaborate with designers and copywriters to develop high-converting creatives.
• Manage advertising budgets and keep KPIs in check.
• Install and troubleshoot Meta Pixel, CAPI, and event tracking.
• Stay updated with Meta features, policies, and best practices.
• Identify growth opportunities and scaling strategies.

Skills

Meta Ads campaigns

Facebook Ads Manager

Analytical skills

Communication skills

Project management

Tools

Meta Pixel

Conversion API

Google Analytics

Google Tag Manager

Job description

We are looking for a results-driven Meta Ads Specialist to join our growing digital marketing team.

The ideal candidate is passionate about performance marketing and has hands-on experience planning, launching, optimizing, and scaling Facebook and Instagram advertising campaigns that generate measurable business results.

You will be responsible for managing the complete advertising lifecycle, from strategy and audience research to campaign optimization and performance reporting.

Key Responsibilities

Plan, create, and manage Meta (Facebook & Instagram) advertising campaigns.

Develop campaign strategies aligned with business goals such as lead generation, sales, brand awareness, and website traffic.

Conduct audience research and build custom, lookalike, and retargeting audiences.

Monitor campaign performance and continuously optimize for better ROI.

Perform A/B testing on creatives, copy, audiences, and placements.

Analyze campaign data and prepare performance reports with actionable insights.

Collaborate with graphic designers, content creators, and copywriters to develop high-converting ad creatives.

Manage advertising budgets efficiently while maintaining target KPIs.

Install and troubleshoot Meta Pixel, Conversion API (CAPI), and event tracking.

Stay updated with the latest Meta advertising features, policies, and best practices.

Identify new growth opportunities and scaling strategies.

Requirements

2+ years of hands-on experience running Meta Ads campaigns.

Strong understanding of Facebook Ads Manager and Meta Business Suite.

Experience with Meta Pixel, Conversion API, and event tracking.

Knowledge of campaign objectives, bidding strategies, attribution, and audience targeting.

Ability to analyze campaign metrics and make data-driven decisions.

Experience managing advertising budgets across multiple clients or brands.

Familiarity with Google Analytics, Google Tag Manager, and website tracking is a plus.

Excellent communication and analytical skills.

Ability to manage multiple projects simultaneously and meet deadlines.

Preferred Qualifications

Experience working in a digital marketing agency.

Knowledge of e-commerce advertising and lead generation campaigns.

Experience with Shopify, WordPress, or other CMS platforms.

Meta Blueprint Certification is an advantage.

What We Offer

Performance-based bonuses

Professional growth opportunities

Collaborative and creative work environment

Exposure to diverse local and international clients

Ongoing learning and training opportunities

Job Type

Full-time

Location

On-site / Hybrid / Remote (Specify based on your company policy)