Performance Marketing: Scale Paid Acquisition & CPA

Mahaana (YC W22); Karachi Division; On-site; PKR 1,339,200 - 2,120,400; Full time

Benefits offered by this job

Performance bonuses

Quarterly bonuses

Professional development budget

Job summary

Mahaana is seeking a Performance Marketing Specialist to own all paid acquisition channels and drive user growth while maintaining CPA targets. You will manage 40% of the marketing budget and scale profitable user acquisition through Google Ads, Facebook, Instagram, and LinkedIn campaigns.

In this role, you will design and execute CRO tests, build conversion tracking, and provide weekly performance insights.

Qualifications

• 3-5 years of performance marketing experience with proven results.
• Expert-level proficiency in Google Ads (Search, Display, YouTube) and Facebook Ads Manager
• Strong analytical skills with Excel/Google Sheets and data visualization
• Demonstrated experience managing budgets of PKR 500K+ monthly
• Experience with conversion rate optimization (CRO) and landing page testing
• Understanding of attribution models and multi-touch conversion tracking
• Copywriting skills for ad creative and testing
• Google Ads and Facebook Blueprint certifications preferred

Responsibilities

• Own and optimize all paid digital advertising channels (Google, Facebook, Instagram, LinkedIn)
• Maintain CPA targets
• Design, execute, and optimize A/B tests for ad creatives, copy, and landing pages
• Build and manage conversion tracking infrastructure and attribution models
• Scale winning campaigns and kill underperforming ones decisively
• Create detailed audience segments and retargeting campaigns
• Collaborate with design team on ad creative briefs and testing roadmap
• Provide weekly performance reports with actionable optimization recommendations
• Manage monthly advertising budget allocation across channels
• Stay current on platform updates, new features, and industry best practices

Skills

Google Ads

Facebook Ads Manager

Excel/Google Sheets

Data visualization

CRO

Landing pages

Attribution models

Copywriting

Certifications (Google/Facebook)

Tools

HubSpot

Marketo

Job description

Mahaana is seeking a Performance Marketing Specialist to own all paid acquisition channels and drive user growth while maintaining CPA targets. You will manage 40% of the marketing budget and scale profitable user acquisition through Google Ads, Facebook, Instagram, and LinkedIn campaigns.

In this role, you will design and execute CRO tests, build conversion tracking, and provide weekly performance insights.