Performance Marketing Specialist

Hakeem Fintech Limited; Islamabad; Hybrid; PKR 1,800,000 - 3,200,000; Full time

Job summary

Hakeem Fintech Limited in Islamabad seeks a hands-on growth leader to drive affordable, scalable user acquisition for nano financing and digital platforms, ensuring every PKR spent adds to unit economics.

You will own end-to-end performance marketing across social, app stores, paid search, and partnerships, optimize CPA/CPS, build attribution dashboards, and collaborate with Product, Tech, and Ops to improve conversion, onboarding, and retention.

Qualifications

• 3–7 years experience in performance marketing, growth, or user acquisition.
• Hands-on with digital apps, BNPL/nano lending, or high-volume fintech products.
• Track record of reducing CPA/CPS while scaling users.
• Experience with Chinese app strategies & performance channels preferred.

Responsibilities

• Own end-to-end performance marketing across channels: social, app stores, paidsearch, affiliates, performance networks.
• Optimize CPA/CPS for nano lending, digital apps, and partnerships.
• Build data-driven campaigns with clear attribution and ROI tracking.
• Test & scale acquisition strategies, including creative, targeting, and funnels.
• Monitor unit economics per channel, per cohort, and per campaign.
• Collaborate with Product, Tech, and Ops to improve conversion, onboarding, and retention.
• Bring diverse international best practices, especially from Chinese apps & fintech.

Job description

Reporting: CEO & Head of Data.
Location: Pakistan- Islamabad

Role Overview

We need a hands-on growth leader to drive affordable, scalable, and measurable user acquisition for nano financing and digital platforms, ensuring every PKR spent contributes positively to unit economics.

Core Responsibilities

• Own end-to-end performance marketing across channels: social, app stores, paidsearch, affiliates, performance networks
• Optimize CPA/CPS for nano lending, digital apps, and partnerships
• Build data-driven campaigns with clear attribution and ROI tracking
• Test & scale acquisition strategies, including creative, targeting, and funnels
• Monitor unit economics per channel, per cohort, and per campaign
• Collaborate with Product, Tech, and Ops to improve conversion, onboarding, and retention
• Bring diverse international best practices, especially from Chinese apps & fintech

Ideal Profile

• 3–7 years experience in performance marketing, growth, or user acquisition
• Hands-on with digital apps, BNPL/nano lending, or high-volume fintech products
• Track record of reducing CPA/CPS while scaling users
• Experience with Chinese app strategies & performance channels preferred

Short-Term KPIs (0–90 / 180 Days)

• Reduce CPA/CPS by ≥30% compared to current baseline
• Launch at least 3 high-performing campaigns across key channels
• Establish real-time dashboard for campaign ROI, CAC, and LTV metrics
• Implement A/B testing framework for creatives, audiences, and funnels
• Achieve measurable ROI per campaign ≥1x contribution margin

Long-Term KPIs (6–18 Months)

• Sustain CAC within profitable range for nano lending & digital products
• Build repeatable acquisition funnels across paid & organic channels
• Scale high-ROI campaigns, contributing ≥20–30% of new active users
• Introduce innovative acquisition channels & growth hacks for scaling