Performance Marketing Manager — High-Value Lead Acquisition

HRBS Global; Pakistan; On-site; PKR 1,500,000 - 2,400,000; Full time

Job summary

HRBS Global seeks a Performance Marketing Manager to own the acquisition strategy and lead performance across Meta and Google. The role requires hands-on campaign execution and optimization across paid channels.

You will lead market research, creative direction, and coordinate with suppliers to improve landing pages and conversion funnels. Strong experience with high-value services and measurable lead quality is essential.

Qualifications

• Mandatory experience marketing high value services, real estate or investment propositions worth approximately €100,000 or more
• Experience limited to low value retail or ecommerce will not be considered
• Strong hands-on command of Meta Ads and Google Ads
• Two relevant campaigns showing your personal contribution, actual ad spend, results and lead quality
• One landing page or tracking problem you personally resolved

Responsibilities

• Own acquisition strategy and qualified lead performance on Meta and Google
• Lead market research, creative direction and creative coordination
• Execute campaigns personally and stay hands-on
• Improve landing pages and funnels to lift conversion
• Report on results through to commercial outcomes
• Direct the implementation specialist and coordinate suppliers
• Independently diagnose and resolve performance problems

Skills

Campaign management

Lead generation strategies

Analytics & optimization

Tools

Meta Ads

Google Ads

Job description

HRBS Global seeks a Performance Marketing Manager to own the acquisition strategy and lead performance across Meta and Google. The role requires hands-on campaign execution and optimization across paid channels.

You will lead market research, creative direction, and coordinate with suppliers to improve landing pages and conversion funnels. Strong experience with high-value services and measurable lead quality is essential.