Performance Marketing Expert

HexaClicks; Karachi Division; On-site; PKR 900,000 - 1,400,000; Full time

Job summary

HexaClicks in Lahore is seeking a results-driven Performance Marketing Expert to manage paid campaigns across Google Ads and Meta Ads, optimizing for maximum ROAS.

You will conduct keyword research, set up and troubleshoot conversion tracking with GA4, GTM, and Meta Pixel, and collaborate with design and web teams to improve landing page conversions. Immediate joiners preferred.

Qualifications

• Hands-on experience with Google Ads and Meta Ads Manager.
• Proficiency in Google Analytics 4 and Google Tag Manager.
• Experience with Meta Pixel, Google Ads Conversion Tracking, and conversion attribution.
• Knowledge of keyword research tools and campaign structure.
• Strong understanding of bidding strategies, quality score, audience targeting, remarketing, and CRO.
• Proficient in Microsoft Excel or Google Sheets for reporting and analysis.
• Strong analytical, communication, and problem-solving skills.

Responsibilities

• Plan, launch, and optimize Google Ads and Meta Ads campaigns across multiple channels.
• Conduct keyword and audience research.
• Monitor daily campaign performance and optimize bids, budgets, audiences, creatives, and landing pages to improve ROAS and CPA.
• Set up and troubleshoot conversion tracking using Google Tag Manager, Google Analytics 4, Google Ads Conversion Tracking, and Meta Pixel.
• Prepare weekly and monthly performance reports with actionable insights.
• Collaborate with the creative and web teams to improve landing page conversion rates.
• Perform competitor analysis and identify growth opportunities.
• Manage campaign budgets while achieving lead generation and revenue targets.
• Stay up to date with platform updates and industry best practices.

Skills

Analytical mindset

Data-driven decision making

Reporting & analysis

Strong communication

Problem-solving

Education

Bachelor's Degree in Marketing, Business Administration, Digital Marketing, or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Meta Pixel

Excel / Google Sheets

Job description

We are looking for a results-driven and proactive Performance Marketing Expert with proven experience in managing paid campaigns across multiple digital channels. The ideal candidate should have strong analytical skills, a data-driven mindset, and the ability to optimize campaigns for maximum ROI and performance.

Key Responsibilities

• Plan, launch, and optimize Google Ads (Search, Performance Max, Display, YouTube, Remarketing) and Meta Ads campaigns.
• Conduct keyword and audience research.
• Monitor daily campaign performance and optimize bids, budgets, audiences, creatives, and landing pages to improve ROAS and CPA.
• Set up and troubleshoot conversion tracking using Google Tag Manager, Google Analytics 4, Google Ads Conversion Tracking, and Meta Pixel.
• Prepare weekly and monthly performance reports with actionable insights.
• Collaborate with the creative and web teams to improve landing page conversion rates.
• Perform competitor analysis and identify growth opportunities.
• Manage campaign budgets while achieving lead generation and revenue targets.
• Stay up to date with platform updates and industry best practices.

Requirements

• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Proficiency in Google Analytics 4 and Google Tag Manager.
• Experience with Meta Pixel, Google Ads Conversion Tracking, and conversion attribution.
• Knowledge of keyword research tools and campaign structure.
• Strong understanding of bidding strategies, quality score, audience targeting, remarketing, and conversion rate optimization.
• Proficient in Microsoft Excel or Google Sheets for reporting and analysis.
• Strong analytical, communication, and problem-solving skills.

Educational & Experience requirements

• Bachelor's Degree in Marketing, Business Administration, Digital Marketing, or a related field
• 2 plus years managing Google Ads and Meta Ads campaigns

Important Note

• Candidates should demonstrate a strong analytical mindset with proven experience managing lead generation and e-commerce campaigns.
• Must be comfortable handling monthly ad budgets, making data-driven optimization decisions, and working closely with designers, developers, and account managers.
• Experience with US-based clients is highly preferred. Immediate joiners will be given preference.

Location:

Gulberg V, Lahore

Timings:

9:30 AM – 6:30 PM