Performance Marketing Analyst

Adpulseglobal; Karachi Division; Hybrid; PKR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Competitive salary

Annual compensation review

Flexible Time Off policy

Job summary

AdPulse Global is seeking a Performance Marketing Analyst to join our Paid Media team in Karachi (currently remote). You will build and optimize campaigns across Google Ads and social platforms for global brands, translate data into insights, and lead conversion-tracking across channels.

You will collaborate with cross-functional teams to improve funnel performance, manage budgets in multiple markets, and stay current with platform best practices.

Qualifications

• 3-4 years’ experience in performance marketing (paid search & paid social).
• Exceptional attention to detail with a data-driven mindset.
• Strong ability to prioritize tasks and effective communicator with clients and internal teams.
• Proactive problem solver with a curious, growth-oriented mindset.
• Experience in managing day-to-day client communications and nurturing long-term relationships.

Responsibilities

• Build and manage campaigns across Google Ads and Social Ads for B2C and B2B clients.
• Analyze campaign results and translate data into actionable insights.
• Optimize Search and Social campaigns with bid strategies and targeting.
• Manage Google Merchant Center feed health and approvals.
• Lead budget planning across multiple markets and platforms.
• Use tools like Keyword Planner, YouTube Planner, and Campaign Planner for planning.
• Develop test-and-learn frameworks including A/B testing.
• Own conversion tracking setup and auditing (GA4, GTM, Meta Pixel) across accounts.
• Identify bottlenecks in paid funnels and implement improvements.
• Collaborate with creative and web teams to improve post-click experience.
• Serve as go-to expert for platform-specific technical queries.

Skills

data-driven mindset

prioritization

client communication

problem solving

experienced with performance marketing

Tools

Google Ads

Meta Business Manager

Google Merchant Center

Google Tag Manager

GA4

Google Analytics

Ads Editor

Excel

PowerPoint/Slides

Job description

AdPulse Global is a performance marketing agency that combines creativity, data, and technology to deliver impactful results. Our mission is to craft tailored, data-driven strategies and compelling campaigns, leveraging real-time insights to drive long-term business growth for our clients.

Role Overview

We’re currently looking for a Performance Marketing Analyst to join our Paid Media team. This role will be based in our Karachi office (currently remote) and offers an exciting opportunity to work on diverse projects with global brands.

Key Responsibilities:

• Build and manage campaigns across Google Ads and Social Ads (Meta, Snapchat, TikTok, LinkedIn etc) independently for both B2C and B2B clients.
• Analyze campaign results and translate data into actionable insights for internal teams and external stakeholders.
• Optimize Search and Social Media campaigns using expertise in bid strategies, audience targeting, and campaign structures.
• Manage Google Merchant Center including feed health, product approvals, optimizing feed, and performance troubleshooting.
• Take a lead role in budget planning and management across multiple markets and platforms, aligning with client KPIs.
• Utilize tools like Google Keyword Planner, YouTube Planner, and Facebook Campaign Planner for strategic campaign planning.
• Develop and implement test-and-learn frameworks, including A/B testing across platforms.
• Own conversion tracking implementation: set up and audit Google Tag Manager, GA4 events, Meta Pixel/CAPI, and platform-specific tags to ensure clean, reliable data across every client account.
• Identify conversion bottlenecks across paid funnels e.g: ads, landing pages, checkout flows and brief or implement targeted improvements.
• Collaborate with creative and web teams to improve post-click experience based on data from heatmaps, session recordings, and funnel analytics.
• Up to date knowledge of best practices across platforms & serve as the team’s go-to expert for platform-specific technical queries

Qualifications & Skills:

• 3-4 years’ experience in performance marketing (paid search & paid social).
• Exceptional attention to detail with a data-driven mindset.
• Strong ability to prioritize tasks and effective communicator with the ability to build strong relationships with clients and internal teams.
• Proactive problem solver with a curious, growth-oriented mindset.
• Experience in managing day-to-day client communications and nurturing long-term relationships.

Technical Expertise:

• Google Ads & Meta Business Manager: Advanced knowledge for building campaigns, pulling reports, and running scripts.
• Google Merchant Center: Feed management, diagnostics, and optimization.
• Google Tag Manager + GA4: Confident in setting up conversion tags, custom events, and debugging tracking issues independently.
• Google Analytics: Confident in pulling reports and deriving actionable insights.
• Ads Editor: In-depth working knowledge for independent campaign management.
• Excel: Advanced skills in pivot tables, VLOOKUP, SUMIFS, and concatenate functions.
• PowerPoint/Google Slides: Skilled in creating visually compelling presentations.

What We Offer:

• We care about your growth – we offer competitive salaries and annual compensation review
• We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance.
• We are a team of creative and collaborative individuals that values innovation and teamwork.