Performance Marketing Manager

Carpe Diem Team; Karachi Division; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Carpe Diem seeks a Performance Marketing Manager with 4-5 years of experience to optimize digital campaigns across channels, drive customer acquisition, and improve retention. You will manage paid and organic strategies, develop reporting, and collaborate with a dynamic team to deliver measurable results.

The ideal candidate has strong data analysis, budget stewardship, and a proven track record in performance marketing, including ROAS optimization and funnel improvements across multiple

Qualifications

• Bachelors or Masters in Business Administration or related field.
• Proven working experience in performance marketing with results.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Create, manage & optimize paid and organic campaigns across digital channels.
• Manage budget to achieve strong ROAS and efficient CPA.
• Develop daily to monthly reporting structures for campaigns.
• Improve funnels focusing on new customer acquisition and retention.
• Coordinate with marketing team for campaign delivery and execution.
• Evaluate end-to-end customer experience across channels.

Skills

Campaign management across digital

Data analysis

Budget management

Performance tracking

Reporting structures

ROI/ROAS optimization

Customer acquisition

CAC control

Education

Bachelor's or Master's in Business Administration or related

Tools

Facebook Ads Manager

Google Ads Manager

Analytics tools

Job description

Carpe Diem is a pioneering IT & Software Development firm serving 400+ clients across the USA with a robust team of 600+ professionals.

Specializing in a broad spectrum of technological and creative solutions, we empower our clients with innovative approaches in marketing automations, media buying, and custom software development.

Our culture champions continuous learning and professional growth, fostering a dynamic and collaborative work environment.

Position Overview:

Carpe Diem seeks a Performance Marketing Manager with 4-5 years of experience to join our team, focusing on optimizing digital campaigns across various channels. This role involves managing and enhancing paid and organic strategies, driving customer acquisition, and improving retention. The ideal candidate should be adept at data analysis, budget management, and possess a strong track record in performance marketing. You'll contribute to a dynamic team, applying innovative solutions to meet our goals.

Skills and Experience:

• Create, manage & optimize paid & organic campaigns across all digital channels.
• Manage & Optimize all paid marketing activities for all channels Including but not limited to Facebook/Instagram, Google, Instagram, YouTube, TikTok, Snapchat, Email, etc. ensuring strong ROAS and efficient CPA.
• Optimize sales funnels where focus is on new customer acquisition & customer retention.
• Drive digital channels such as shopify apps, marketing automations to optimize performance & ensure seamless customer experience.
• Liason with marketing team,to ensure delivery and execution for campaigns.
• Develop daily, weekly, and monthly reporting structures for marketing campaigns.
• Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
• Optimize bidding at keywords, placement, device, geographic, demographic, and other levels.
• Review and maintain Quality Score, impression share, and other metrics pertained important to paid marketing.

Qualifications:

• Bachelor's or Master’s degree in Business Administration, or a related field.
• Minimum 4-5 years experience in Software Development or Project Management.
• Proven working experience in performance marketing with proven expertise and results.
• Solid technical background with understanding and/or hands-on experience using analytical tools, ad platforms such as Facebook Ads Manager, Google Ads Manager, etc.
• Excellent client-facing and internal communication skills.
• Excellent written and verbal communication skills.
• Certification in Facebook Ads or Google Ads is a major plus.