Cross-Channel Performance Marketing Lead

Carpe Diem Team; Karachi Division; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Carpe Diem seeks a Performance Marketing Manager with 4-5 years of experience to optimize digital campaigns across channels, drive customer acquisition, and improve retention. You will manage paid and organic strategies, develop reporting, and collaborate with a dynamic team to deliver measurable results.

The ideal candidate has strong data analysis, budget stewardship, and a proven track record in performance marketing, including ROAS optimization and funnel improvements across multiple

Qualifications

• Bachelors or Masters in Business Administration or related field.
• Proven working experience in performance marketing with results.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Create, manage & optimize paid and organic campaigns across digital channels.
• Manage budget to achieve strong ROAS and efficient CPA.
• Develop daily to monthly reporting structures for campaigns.
• Improve funnels focusing on new customer acquisition and retention.
• Coordinate with marketing team for campaign delivery and execution.
• Evaluate end-to-end customer experience across channels.

Skills

Campaign management across digital

Data analysis

Budget management

Performance tracking

Reporting structures

ROI/ROAS optimization

Customer acquisition

CAC control

Education

Bachelor's or Master's in Business Administration or related

Tools

Facebook Ads Manager

Google Ads Manager

Analytics tools

Job description

Carpe Diem seeks a Performance Marketing Manager with 4-5 years of experience to optimize digital campaigns across channels, drive customer acquisition, and improve retention. You will manage paid and organic strategies, develop reporting, and collaborate with a dynamic team to deliver measurable results.

The ideal candidate has strong data analysis, budget stewardship, and a proven track record in performance marketing, including ROAS optimization and funnel improvements across multiple