Performance Marketing Executive

People Perfect; Lahore; On-site; PKR 900,000 - 1,350,000; Full time

Job summary

People Perfect is seeking a Performance Marketing Executive to manage full-funnel paid media campaigns, optimize website conversion, and build tracking infrastructure. You will report on ROAS, CAC, and revenue growth while collaborating with regional teams and external partners.

Ideal candidates have 4–6 years in performance marketing, hands-on experience with Google/Meta/TikTok ads, and strong analytics. This role focuses on driving ecommerce growth from Lahore-based operations.

Qualifications

• 4–6 years of experience in performance marketing, digital media buying, and ecommerce growth.
• Hands-on expertise with Google Ads, Meta Ads, TikTok Ads, Google Shopping, and paid media campaigns.
• Experience managing direct-to-consumer (D2C) ecommerce performance.
• Strong knowledge of GA4, GTM, Meta Pixel, Conversion API, Merchant Center, and marketing analytics.

Responsibilities

• Develop and execute performance marketing strategies across Google Ads, Meta Ads, TikTok Ads, and other digital channels.
• Manage and optimize Search, Shopping, Performance Max, Display, Remarketing, and Dynamic Product Ads campaigns.
• Drive ecommerce growth by improving website sales, ROAS, CAC, conversion rates, and customer journey.
• Build first-party data strategies for CRM, audience segmentation, remarketing, and lifecycle marketing.
• Manage Google Merchant Center, product catalogs, dynamic product feeds, and shopping campaigns.
• Ensure accurate tracking and attribution using GTM, GA4, Meta Pixel, Conversion API, and Enhanced Conversions.
• Support website optimization through landing page improvements, product updates, basic HTML/CSS changes, and conversion-focused UI/UX enhancements.
• Build performance dashboards, analyze campaign results, and provide actionable insights to drive business growth.
• Collaborate with media agencies and Sales/E-commerce/Product/Regional Marketing to hit commercial objectives.
• Use Looker Studio/Power BI/Tableau to monitor and improve marketing performance.

Skills

Analytical mindset

Stakeholder management

Cross-functional collaboration

Performance marketing

D2C e-commerce

Tools

Google Ads

Meta Ads

TikTok Ads

GA4 / GTM

Merchant Center

Looker Studio

Job description

Job Overview

People Perfect is looking for a Performance Marketing Executive for its Prestigious Multinational Consumer Electronics client. This role will be responsible for managing full-funnel performance marketing across paid media, website conversion optimization, tracking infrastructure, and reporting, with a strong focus on revenue growth, ROAS, and customer acquisition. This is a high-impact individual contributor role that will play a key part in building performance marketing capability for the business, working closely with internal stakeholders, regional teams, and external agency partners.

Job Responsibilities

• Develop and execute performance marketing strategies across Google Ads, Meta Ads, TikTok Ads, and other digital acquisition channels.


• Manage and optimize Search, Shopping, Performance Max, Display, Remarketing, Dynamic Product Ads, and conversion-focused campaigns.


• Drive e-commerce growth by improving website sales, ROAS, CAC, conversion rates, and customer journey.


• Develop first-party data strategies for CRM, audience segmentation, remarketing, and customer lifecycle marketing.


• Manage Google Merchant Center, product catalogs, dynamic product feeds, and shopping campaigns.


• Ensure accurate tracking and attribution using Google Tag Manager, GA4, Meta Pixel, Conversion API, and Enhanced Conversions.


• Support website optimization through landing page improvements, product updates, basic HTML/CSS changes, and conversion-focused UI/UX enhancements.


• Build performance dashboards, analyze campaign results, and provide actionable insights to drive business growth.


• Work closely with media agencies and collaborate with Sales, E-commerce, Product, and Regional Marketing teams to achieve commercial objectives.


• Utilize reporting and analytics tools such as Looker Studio, Power BI, or Tableau to monitor and improve marketing performance.

Qualification & Experience

• 4–6 years of experience in performance marketing, digital media buying, and e-commerce growth.


• Hands‑on expertise in Google Ads, Meta Ads, TikTok Ads, Google Shopping, and paid media campaigns.


• Experience managing direct-to-consumer (D2C) e-commerce performance.


• Strong knowledge of GA4, GTM, Meta Pixel, Conversion API, Merchant Center, and marketing analytics.


• Basic understanding of HTML, CSS, and website content implementation.


• Strong analytical, stakeholder management, and cross‑functional collaboration skills with the ability to drive performance and business growth.

Location: Lahore