Paid Marketing Specialist

Zikra Infotech LLC.; Pakistan; Remote; PKR 600,000 - 1,200,000; Full time

Benefits offered by this job

Competitive Salary

Performance Bonuses

Growth-Oriented Culture

Modern Tools & Tech Stack

Job summary

A digital marketing agency seeks a Paid Marketing Specialist focusing on Google Ads. The role requires 2+ years experience, proficiency in campaign management, and strong analytical skills. This is a fully remote position with a competitive salary, performance bonuses, and a growth-oriented culture that values creativity and results.

Qualifications

• 2+ years experience managing Google Ads campaigns.
• Deep understanding of PPC strategy and funnel management.
• Hands-on experience with Google Ads Manager and GA4.
• Strong skills in keyword research, bidding strategies, retargeting, and conversion tracking.
• Analytical mindset with the ability to translate data into actionable optimizations.
• Good communication and client-facing skills.
• Google Ads certification (preferred).
• Experience with Meta Ads, TikTok Ads, Snapchat Ads, or LinkedIn Ads is a strong plus.

Responsibilities

• Plan, launch, and manage Google Ads campaigns.
• Optimize campaigns to achieve KPIs and conversion goals.
• Analyze campaign data and provide actionable insights.
• Set up and manage conversion tracking, retargeting, and advanced bidding strategies.
• Analyze campaign data in Google Ads Manager, GA4, and Looker Studio, and provide actionable insights.
• Collaborate with internal teams and clients to align ad campaigns with business objectives.
• Stay updated on Google Ads trends, policies, and best practices.
• Support Meta Ads campaigns when needed.

Skills

Google Ads expertise

Analytical mindset

PPC strategy

Keyword research

Client communication

Analytics

Client communication

Performance marketing

Meta Ads

AB testing

Education

Google Ads certification (preferred)

Tools

Google Ads Manager

GA4

Looker Studio

Job description

Zikra Infotech is a digital marketing agency helping SMBs with a focus on healthcare, grow through SEO, PPC, social media, and content marketing. We deliver data-driven, result-oriented marketing solutions to enhance online presence and drive business success.

Job Description

This is a remote position.

Job Title:Paid Marketing Specialist

Job Type: Full-Time – Remote

Location: Pakistan

Working Hours: 2:00 PM – 11:00 PM PKT

About the Role

We are looking for a Paid Marketing Specialist with strong expertise in Google Ads (Search, Display, YouTube, Performance Max). This is a performance-driven role where you’ll plan, launch, and optimize campaigns that generate leads, conversions, and ROI for clients.

While this role is primarily focused on Google Ads, experience with Meta Ads (Facebook & Instagram) and other platforms like TikTok, Snapchat, or LinkedIn is a plus.

Key Responsibilities

Plan, launch, and manage Google Ads campaigns across Search, Display, YouTube, and Performance Max.

Optimize campaigns daily to achieve KPIs, ROAS, and conversion goals.

Conduct keyword research, audience targeting, and A/B testing of ad creatives.

Set up and manage conversion tracking, retargeting, and advanced bidding strategies.

Analyze campaign data in Google Ads Manager, GA4, and Looker Studio, and provide actionable insights.

Collaborate with internal teams and clients to align ad campaigns with business objectives.

Stay updated on Google Ads trends, policies, and best practices.

Support Meta Ads (Facebook & Instagram) campaigns when needed.

Requirements

2+ years of proven experience managing Google Ads campaigns.

Deep understanding of PPC strategy, funnel management, and attribution models.

Hands-on experience with Google Ads Manager, GA4, and Looker Studio.

Strong skills in keyword research, bidding strategies, retargeting, and conversion tracking.

Analytical mindset with the ability to translate data into actionable optimizations.

Good communication and client-facing skills.

Google Ads certification (preferred).

Experience with Meta Ads, TikTok Ads, Snapchat Ads, or LinkedIn Ads is a strong plus.

Competitive Salary & Performance Bonuses.

Growth-Oriented Culture – we invest in your professional development.

Modern Tools & Tech Stack to support your work efficiently.

A collaborative, remote-first team that values creativity, ownership, and results.

If you’re passionate about Google Ads and ready to drive results with data-driven campaigns, we’d love to hear from you!