Sr. Ads Manager - Paid | Lahore (On-site | Night Shift) | PKR Salary

HR Ways; Lahore; On-site; PKR 24,965,000 - 33,287,000; Full time

Job summary

HR Ways seeks a Senior Ads Manager to own a cluster of paid media accounts in Google, Microsoft, and Meta. You will drive strategy, tracking, and optimization while leading a team of Paid Media Executives and Assistant Managers. Expect budget responsibility and direct client interactions from day one.

You will coordinate weekly performance calls, ensure accurate reporting, and mentor your team to deliver sustained CPL improvements. This is a hands-on leadership role in Lahore, on-site.

Qualifications

• 6+ years hands-on in paid media in the USA market, with 2+ years leading people; agency preferred.
• Proven ownership of budgets and performance outcomes with numbers you can defend.
• Deep command of GA4, GTM, attribution, and offline conversion tracking; Looker Studio reporting.
• English communication at 9/10 or above, you lead client calls; interviews include live simulation.
• Willingness to push back on clients and internally when the data says so.
• Deep command of local lead-gen economics: call volume, lead quality, search intent, LSA, P.Max benchmarks.

Responsibilities

• Own paid media strategy and results across Google Ads, Microsoft Ads, and Meta Ads for your cluster.
• Own CPL goals and track performance against documented baselines.
• Maintain accurate, validated conversion tracking and reporting; number integrity is mandatory.
• Lead launch QA within your cluster; no live campaigns without tracking sign-off.
• Develop your team with structured reviews and skill-gap plans.
• Drive structured testing with documented learnings shared across the dept.

Skills

Paid media

Team leadership

Budget management

Client communication

Analytics GA4/GTM/Looker

Lead-gen economics

Tools

GA4

GTM

Looker Studio

Google Ads

Microsoft Ads

Meta Ads

Job description

About the Company:Hiring for a Certified US-based Digital Marketing

Role Overview - Senior Ads Manager

Why This Role Exists:

Paid search is the fastest lever on our clients' lead volume. This role owns a cluster of client accounts end-to-end: strategy, execution, optimization, tracking, and the team that delivers it. You report to the Senior Ads Manager and run your cluster as its single accountable owner.

What You Get

• A defined account cluster. Named clients where you are the single owner of paid performance. The monthly managed spend ranges from $300,000 to $500,000

• A team. Paid Media Executives and Assistant Managers reporting to you, with authority over their training, standards, and reviews, and hiring input for your cluster.

• Budget authority. Pacing, bid strategy, and reallocation decisions within client-approved budgets are yours. Structural budget changes go through the Senior Ads Manager.

• Client relationships. You lead weekly and monthly performance calls for your accounts.

What You Own

• Paid media strategy and results across Google Ads, Microsoft Ads, and Meta Ads for your cluster

• Cost per qualified lead, in dollars, per account against documented baselines

• Accurate, validated conversion tracking and reporting: clients must never doubt the numbers on your accounts

• Launch QA within your cluster: no campaign goes live without verified tracking and sign-off

• Team development: structured reviews, skill-gap plans, and delegation that builds future managers

• Structured testing: audiences, creative, landing pages, with documented learnings shared across the department

What You Do NOT Own

• Department-level standards and cross-cluster strategy. The Senior Ads Manager owns those; you enforce them within your cluster and feed improvements upward.

• SEO and organic. You collaborate with the SEO Manager through the shared blended CPL metric per client.

• VIP strategy direction, where the Senior SEM Manager sets it; your team executes the paid side and you own execution quality.

First 90 Days

• Day 30: Full audit of your cluster: tracking integrity, wasted spend, structural issues. Baseline CPL documented per account.

• Day 60: Corrections live. QA checklist enforced on every launch. First client calls led by you.

• Day 90: Measurable CPL improvement on at least two accounts. Team review cycle running. One documented system or workflow improvement shipped.

Non-Negotiable Requirements

• 6+ years hands-on in paid media in the USA market (Google Ads, Microsoft Ads, Meta Ads), with 2+ years leading people; agency preferred

• Proven ownership of budgets and performance outcomes with numbers you can defend

• Deep command of GA4, GTM, attribution, and offline conversion tracking; Looker Studio reporting

• English communication at 9/10 or above, spoken and written. You lead client calls. Tested with a live simulation during interviews. No exceptions.

• Willingness to push back on clients and internally, when the data says so

• Deep command of local lead-gen economics: call volume, lead quality, search intent, LSA, P.Max performance benchmarks

KPIs

• CPL in dollars and ROI per account vs documented baselines

• Budget pacing accuracy and utilization

• Tracking accuracy: zero client-questioned reporting incidents caused by ads-side failures

• Testing velocity and adopted learnings per quarter

• Client retention and satisfaction on your cluster

• Team skill progression against documented development plans

Growth Path

This role is the direct feeder to Senior Ads Manager. Readiness is reviewed at months 12 to 18 against cluster results, team maturity, and system strength. The path is real: the department is growing, and we promote owners.

This Role Is Not For You If

• You operate campaigns but avoid owning outcomes,

• you need constant supervision,

• or you dodge hard performance conversations with clients or your team.

Other Details:
Location:

Lahore (on-site)
Experience: 6+ years
Timings:5:00 PM to 2:00 AM/6:00 PM to 3:00 AM - Aligned with 08:00 AM – 05:00 PM EST (Slight adjustments during US daylight saving time)