Mobile Growth & Monetization Lead

The IT Zon; Saddar; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

The IT Zon is seeking an Executive to accelerate growth for our global mobile apps through performance marketing, optimization, and experimentation. You will focus on acquiring high-quality users, improving conversion and retention, and maximizing revenue through subscriptions, in-app purchases, and ad monetization.

You will plan and run campaigns across Google Ads, Meta, TikTok, and Apple Search Ads, test new channels, collaborate with Product, Design, and Eng., and report on ROAS, ARPU, and

Qualifications

• 2–3 years of mobile app growth, user acquisition, and monetization.
• Strong understanding of product marketing, including positioning and lifecycle campaigns.
• Proficiency in analyzing user funnels, cohorts, and experimentation results.

Responsibilities

• Plan, execute, and optimize user acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Support and optimize monetization strategies including subscriptions, in-app purchases, and ad monetization.
• Track key growth and revenue metrics and provide actionable insights through regular reports and A/B testing.

Skills

Growth marketing

User acquisition

Monetization

Data-driven decisions

Tools

Google Ads

AdMob

ASO

Analytics tools

Excel/Sheets

Job description

The IT Zon is seeking an Executive to accelerate growth for our global mobile apps through performance marketing, optimization, and experimentation. You will focus on acquiring high-quality users, improving conversion and retention, and maximizing revenue through subscriptions, in-app purchases, and ad monetization.

You will plan and run campaigns across Google Ads, Meta, TikTok, and Apple Search Ads, test new channels, collaborate with Product, Design, and Eng., and report on ROAS, ARPU, and