Meta Ads SpecialistFULL TIME

SolutionInn; Lahore; On-site; PKR 6,925,000 - 13,850,000; Full time

Benefits offered by this job

Competitive salary package

Performance-based bonuses

Professional growth opportunities

Paid leaves

International campaign exposure

Job summary

SolutionInn, an education platform serving textbooks, study solutions, and AI tools to students in the USA, seeks an experienced Meta Ads Specialist. You will drive paid campaigns on Facebook and Instagram to increase textbook orders and membership sales, coordinating with our marketing team.

The role requires at least 5 years of hands-on Meta Ads experience, strong knowledge of catalog ads, pixel tracking, and A/B testing.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Meta Blueprint Certification is a plus.
• Minimum 5 years hands-on Meta Ads experience.

Responsibilities

• Plan, launch, and manage paid campaigns focused on sales and conversions.
• Build an advertising strategy to maximize sales within the budget.
• Collaborate with marketing team to improve campaign performance and ROAS.
• Manage catalogs, product feeds, and catalog ads.
• Research and test audiences to reach buyers.
• Test ad copy, creatives, and offers to find best performers.
• Guide creative team on attention-driving ads and purchases.
• Run retargeting campaigns to recover incomplete checkouts.
• Monitor performance, adjust budgets, and scale successful ads.
• Verify Meta Pixel, Conversions API, and sales tracking with tech team.
• Identify journey drop-offs and suggest improvements.
• Resolve ad rejections, catalog errors, and delivery issues.
• Share findings and performance reports.

Skills

Meta Ads Manager

Audience targeting

Retargeting

Campaign optimization

Education

Bachelor's degree in Marketing or Business

Tools

Commerce Manager

Job description

Job Description:

SolutionInn is an education platform offering textbooks, study solutions, and AI tools to students in the USA. We are looking for an experienced Meta Ads Specialist with strong expertise in paid advertising to increase textbook orders and membership sales through Facebook and Instagram.

Job Responsibilities

• Plan, launch, and manage paid campaigns focused on sales and conversions.


• Build an advertising strategy to generate more sales from the available budget.


• Collaborate with our existing marketing experts and suggest new strategies to improve campaign performance and increase sales.


• Manage book catalogs, product feeds, product sets, and catalog ads.


• Research and test audiences to reach customers most likely to buy.


• Test ad copy, images, videos, and offers to find the best-performing combinations.


• Guide the creative team on ads that attract attention and drive purchases.


• Run retargeting campaigns to bring visitors back and recover incomplete checkouts.


• Monitor campaign performance, adjust budgets, and scale successful ads.


• Analyze clicks, conversions, cost per purchase, and return on ad spend.


• Verify Meta Pixel, Conversions API, and sales tracking with the technical team.


• Identify problems in the journey from ad click to purchase and recommend improvements.


• Resolve ad rejections, catalog errors, and delivery issues.


• Proactively share findings, optimization ideas, and clear performance reports.

Skills Required

• Meta Ads Manager, Commerce Manager, Pixel & CAPI.


• Audience targeting, retargeting, and A/B testing.


• Catalog ads, budget optimization, and campaign scaling.


• Strong analytical, reporting, and problem-solving skills.

Required Qualifications

• Bachelor\\'s degree in Marketing, Business, or a related field.


• Meta Blueprint Certification is a plus.

Job Experience

• Minimum 5 years of hands-on Meta Ads experience.


• Proven success in e-commerce sales and ROAS optimization.


• Experience managing large product catalogs and targeting USA audiences.

Other Benefits

• Competitive salary package.


• Performance-based bonuses and incentives.


• Professional growth and career development opportunities.


• Supportive and collaborative work environment.


• Opportunity to work on international campaigns.


• Paid leaves and company benefits as per policy.

Job Working Hours

9AM - 6PM

Equal Employment Opportunities

We provide Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.