Media Planner

Kamayi; Islamabad; Presencial; PKR 1.116.000 - 1.674.000; Jornada completa

Descripción de la vacante

A hospitality company in Islamabad is looking for an experienced Media Planner to join their team. With 10-12 years in digital advertising, the ideal candidate should have a solid background in managing Google and Meta ads, focusing on customer acquisition cost analysis. Key responsibilities include developing advertising strategies, optimizing campaigns, and leading a team of specialists. Applicants must possess a Bachelor's degree in a related field and demonstrate strong leadership and analytical skills to thrive in a dynamic environment.

Formación

• 10-12 years of experience in digital advertising, preferably in hospitality.
• Strong understanding of Google and Meta ads platforms.
• Proven track record of successful digital advertising campaigns.

Responsabilidades

• Develop and implement digital advertising strategies.
• Manage Google and Meta ads to ensure maximum ROI.
• Analyze customer acquisition cost to improve campaign performance.

Conocimientos

Digital advertising strategy development

Google Ads

Meta Ads

Customer acquisition cost analysis

Leadership

Data-driven decision making

Educación

Bachelor's degree in marketing, advertising, or related field

Descripción del empleo

Position: Media Planner

Experience: 10-12 years

Industry: Hospitality

We are seeking an experienced Media Planner with 10-12 years of experience to join our team in the hospitality sector. The ideal candidate will have a strong background in managing Google and Meta ads, as well as a deep understanding of customer acquisition cost.

Key Responsibilities

• Develop and implement digital advertising strategies to drive customer acquisition and increase brand awareness
• Manage and optimize Google and Meta ads campaigns to ensure maximum ROI
• Conduct thorough analysis of customer acquisition cost and make data-driven decisions to improve campaign performance
• Collaborate with cross-functional teams to ensure alignment of digital advertising efforts with overall marketing goals
• Stay updated with industry trends and best practices to continuously improve the effectiveness of digital advertising efforts
• Monitor and report on campaign performance, providing insights and recommendations for improvement
• Manage a team of digital advertising specialists and provide guidance and mentorship to drive their professional growth

Qualifications

• Bachelor's degree in marketing, advertising, or a related field
• 10-12 years of experience in digital advertising, preferably in the hospitality sector
• Strong understanding of Google and Meta ads platforms and their respective best practices
• Proven track record of managing successful digital advertising campaigns with a focus on customer acquisition
• Experience with customer acquisition cost analysis and optimization
• Excellent analytical skills and ability to make data-driven decisions
• Strong leadership and team management skills
• Excellent communication and collaboration abilities
• Ability to thrive in a fast-paced and dynamic work environment