Media Buyer for Meta and Google Ads

RepStack; Pakistan; On-site; PKR 13,939,225 - 19,514,915; Full time

Benefits offered by this job

Cutting Edge Payscale

Bonus Bliss

Health insurance

Referral bonuses

Gratuity funds

Bi-annual performance appraisals

Job summary

RepStack is seeking a Media Buyer to manage and optimize digital marketing campaigns across Meta and Google Ads. The ideal candidate should have a Bachelor’s degree in a related field and at least 2 years of experience in digital marketing. Responsibilities include campaign planning, audience targeting, performance reporting, and collaborative work with the creative team. This full-time position offers cutting-edge pay and health insurance, perfect for remote work enthusiasts.

Qualifications

• 2+ years experience in digital marketing or related field.
• Proficiency in Google Ads and Facebook Ads.
• Strong analytical skills with ability to interpret data.

Responsibilities

• Develop and manage paid media campaigns on Meta and Google Ads.
• Monitor and analyze campaign performance to maximize ROI.
• Conduct market research to identify target audiences.

Skills

Digital marketing

Analytical skills

Communication

Attention to detail

Education

Bachelor’s degree in Marketing, Advertising, or related field

Tools

Google Ads

Facebook Ads

Programmatic ad platforms

Job description

About Us

Established in 2020, RepStack partners with Fortune Inc 500 firms and industry leaders, offering global exposure and flexible solutions. With a team exceeding 200 professionals, including over 51% women, we empower digital marketing agencies and SaaS enterprises worldwide. Join our dynamic community to elevate your career amidst boundless opportunities at RepStack.

About the role

In this pivotal role, you will become a maestro of media buying, wielding your expertise to:

• Plan and Execute Campaigns: Develop, implement, and manage paid media campaigns on Meta (Facebook, Instagram) and Google Ads platforms.
• Optimize Performance: Continuously monitor and analyse campaign performance to maximize ROI, adjusting strategies and bids accordingly.
• Conduct Market Research: Identify target audiences and keep up with trends to ensure campaigns reach the right demographics.
• Budget Management: Allocate and manage advertising budgets efficiently across various campaigns to achieve optimal performance.
• Creative Collaboration: Work closely with the creative team to develop compelling ad creatives that drive engagement and conversions.
• Performance Reporting: Generate detailed reports on campaign performance, providing insights and recommendations for improvement.
• A/B Testing: Conduct A/B tests to determine the most effective ad creatives, targeting strategies, and bidding approaches.
• Audience Targeting: Utilize advanced targeting techniques to reach specific audience segments and improve campaign relevance.
• Stay Updated: Keep up-to-date with the latest industry trends, platform updates, and best practices to maintain a competitive edge.
• Collaborate with Stakeholders: Communicate effectively with internal teams and clients to align campaign strategies with business objectives.

Requirements

• Bachelor’s degree in Marketing, Advertising, or a related field.
• 2+ years experience in digital marketing or related field
• Proficiency in Google Ads, Facebook Ads, and programmatic ad platforms. (Certifications from GHL, Meta, and Google are a plus!)
• Strong analytical skills with the ability to interpret and leverage data insights.
• Excellent communication skills, capable of conveying complex strategies and campaign results with clarity and professionalism.
• A meticulous attention to detail, ensuring flawless campaign execution.

RepStack Perks

Here's why RepStack is your work-from-home dream come true:

RepStack Perks: Level Up Your Remote Work Life!

• Cutting Edge Payscale: We offer innovative pay scales that reward your hard work.
• Bonus Bliss: On top of your base salary, our unique bonus structure allows you to earn client onboarding bonuses, retention bonuses, and regular bumps in pay for sticking with awesome clients.
• Healthy & Happy: We care about your well-being! That's why we offer health insurance
• Referral bonuses – because we take your input seriously
• Gratuity funds after completing 12 months with us!
• Growth & Recognition: Through bi-annual performance appraisals, we celebrate your achievements and help you level up your career with valuable feedback.

Reminders to prepare

Here's what you'll need to unlock your Remote Magic:

• High-speed internet connection (minimum 50 Mbps to ensure seamless operations)
• Reliable laptop for efficient workflow
• Ergonomic workstation to enhance comfort and productivity
• A positive attitude to foster effective team collaboration

Ready to join the full-time work-from-anywhere quest? We\'re talking USA time zones (PCT, EST, MDT, you name it!).