Manager - Performance Marketing

Getz Pharma; Karachi Division; On-site; PKR 4,500,000 - 7,500,000; Full time

Job summary

Getz Pharma is seeking a Performance Marketing Manager to lead paid digital marketing and e-commerce growth across Pharma, OTC, and Consumer Health portfolios. You will own the end-to-end performance marketing lifecycle—from strategy and budget allocation to campaign execution and analytics across Google Ads, Meta, TikTok, and programmatic channels.

You will drive growth on e-commerce marketplaces like Daraz and own D2C channels, collaborating with brand, sales, and category teams to improve

Qualifications

• 8+ years in performance marketing and/or e-commerce growth
• Experience in FMCG/pharma/consumer health preferred
• Proven track record managing significant paid media budgets across Google Ads, Meta Ads Manager, and programmatic platforms
• Hands-on experience with e-commerce marketplaces (Daraz or similar) and D2C storefronts in Pakistan
• Strong analytical skills — GA4, Excel/Power BI, and marketing attribution concepts
• Experience managing and developing a team, with strong stakeholder management skills

Responsibilities

• Own the performance marketing roadmap across paid search, paid social, programmatic, and marketplace advertising for OTC/consumer health brands
• Translate business objectives into performance plans with clear KPIs, targets, and budgets
• Identify new growth channels and testing opportunities to improve acquisition efficiency and market share
• Plan, execute, and optimize campaigns across Google Ads, Meta, TikTok, and other relevant platforms
• Manage always-on and campaign budgets to maximize ROI, ROAS, and cost-efficient acquisition
• Brief creative and run A/B tests on ad creative, audiences, and landing pages with the brand team
• Ensure accurate tracking and attribution across campaigns (GA4, Meta Pixel, conversion APIs)
• Own performance of pharma and consumer health brands on marketplaces (e.g., Daraz) and owned D2C channels
• Manage marketplace advertising, storefront optimization, promotions, and pricing coordination with sales and category teams
• Track online sales performance, conversion rates, and share of voice — and drive initiatives to improve them
• Build and maintain dashboards tracking campaign and e-commerce performance against KPIs
• Analyze funnel performance, CAC, and LTV to guide budget decisions
• Present performance updates and actionable insights to senior management and brand teams

Skills

Performance marketing

E-commerce growth

Data analysis

Team leadership

Campaign management

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

GA4

Excel

Power BI

HubSpot

Salesforce Marketing Cloud

Job description

Performance Marketing Manager to lead our paid digital marketing and e-commerce growth strategy for the Pharma, OTC, and Consumer Health portfolio. This role owns performance marketing end-to-end, from strategy and budget allocation to campaign execution, marketplace growth, and analytics across channels including Google Ads, Meta, TikTok, and programmatic platforms. You will also drive growth on e-commerce marketplaces (such as Daraz) and owned D2C channels, working closely with brand, sales, and category teams to improve conversion, market share, and cost-efficient acquisition. The ideal candidate is a hands-on, data-driven marketer with a proven track record of scaling paid media and e-commerce sales, strong analytical rigor, and the leadership experience to manage a team while collaborating effectively across functions.

What You'll Do

• Own the performance marketing roadmap across paid search, paid social, programmatic, and marketplace advertising for OTC/consumer health brands
• Translate business objectives into performance plans with clear KPIs, targets, and budgets
• Identify new growth channels and testing opportunities to improve acquisition efficiency and market share

Paid Media & Campaign Execution

• Plan, execute, and optimize campaigns across Google Ads, Meta, TikTok, and other relevant platforms
• Manage always-on and campaign budgets to maximize ROI, ROAS, and cost-efficient acquisition
• Brief creative and run A/B tests on ad creative, audiences, and landing pages with the brand team
• Ensure accurate tracking and attribution across campaigns (GA4, Meta Pixel, conversion APIs)

E-commerce & Marketplace Growth

• Own performance of pharma and consumer health brands on marketplaces (e.g., Daraz) and owned D2C channels
• Manage marketplace advertising, storefront optimization, promotions, and pricing coordination with sales and category teams
• Track online sales performance, conversion rates, and share of voice — and drive initiatives to improve them

Analytics & Reporting

• Build and maintain dashboards tracking campaign and e-commerce performance against KPIs
• Analyze funnel performance, Customer Acquisition Cost (CAC), and Lifetime Value (LTV) to guide budget decisions
• Present performance updates and actionable insights to senior management and brand teams

What You Bring

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
• 8+ years in performance marketing and/or e-commerce growth, ideally in FMCG, pharma/consumer health, or another fast-moving category
• Proven track record managing significant paid media budgets across Google Ads, Meta Ads Manager, and programmatic platforms
• Hands-on experience with e-commerce marketplaces (Daraz or similar) and D2C storefronts in Pakistan
• Strong analytical skills — GA4, Excel/Power BI, and marketing attribution concepts
• Experience managing and developing a team, with strong stakeholder management skills
• Excellent communication skills — able to turn data into clear business recommendations
• Working knowledge of marketing automation and CRM tools (e.g., HubSpot, Salesforce Marketing Cloud, or similar)
• Familiarity with SEO/SEM best practices and landing page optimization principles
• Experience with A/B testing frameworks and conversion rate optimization (CRO)
• Understanding of the regulatory/compliance considerations around advertising pharma and OTC/consumer health products
• Proficiency with project management tools (e.g., Trello, Asana, Monday.com) for cross-functional campaign coordination
• Budget forecasting and P&L ownership experience is a plus