Assistant Digital Marketing Manager (Pakistan & Iraq)

Monster Energy; Lahore; On-site; PKR 1,800,000 - 2,400,000; Full time

Job summary

Monster Energy is seeking a dynamic marketing lead in Lahore to own digital marketing and paid media across brand portfolios. You will drive campaigns, optimize performance, and collaborate with internal teams and agencies to maximize growth and engagement.

The role requires 3–5 years in marketing within beverage/CPG, strong knowledge of digital media, and hands-on experience with major platforms. A university degree and English proficiency are expected, with a preference for familiarity with

Qualifications

• Bachelor's degree required.
• 3–5 years in marketing with a beverage/CPG lifestyle brand.
• Experience with digital media, sponsorships and events.
• Proficiency with Meta Ads Manager, Google Ads and TikTok Ads.
• Advanced user of Microsoft Office; project management tools helpful.

Responsibilities

• Own digital marketing and paid media strategy across platforms to drive brand growth.
• Plan, execute, optimize campaigns; report performance and insights.
• Define KPIs and monthly/weekly tracking with data-driven recommendations.
• Oversee local social media presence and content calendar.
• Support PR plans and campaigns to enhance brand relevancy.

Skills

Digital marketing

Paid media

Social platforms

AI knowledge

Project management

Content marketing

Influencer marketing

Programmatic advertising

Education

Bachelor’s degree

Tools

Microsoft Office

Airtable

ClickUp

Google Ads

TikTok Ads

Meta Ads Manager

Job description

About Monster Energy:

Forget about blending in. That’s not our style. We’re the risk takers, the trailblazers, the gamechangers. We’re not perfect and we don’t pretend to be. We’re raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It’s not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

Drive and own bold digital marketing and paid media strategies across all brands and markets, amplifying authentic brand culture and ensuring it shows up loud, clear, and consistently across digital channels. Fuel consumer engagement, grow brand affinity, and deliver measurable business impact by connecting with audiences where they live, play, and engage online.

The Impact You’ll Make:

• Own and manage digital marketing, paid media strategy, plans, campaign execution, optimization, reporting, and analysis across all platforms –paid social and eCommerce for all brands within the portfolio to drive brand growth, consideration and intent.
• Lead day-to-day campaign planning and execution across all digital platforms. Work alongside internal teams, agencies and HQ to track performance, identify best practices, leverage opportunities for continuous optimization. Optimization across key paid media channels (Meta, TikTok, Google/YouTube, X/Twitter).
• Define and establish KPIs aligned to digital marketing goals for all digital channels. Ensure Weekly, Monthly and Yearly tracking and reporting, extracting key learning and providing data driven recommendations for future strategies. Work alongside the Analytics team to deliver monthly and
  quarterly reporting with actionable insights and media performance highlights.
• Oversee local and paid social media presence, including content calendar development, and performance monitoring.
• Support in ideation, management and execution of locally driven content projects that will live on digital platforms. Work closely with Brand Managers, Marketing Director, Digital Team, Content team, and agencies, to ensure marketing goals and direction are reflected digitally for each brand. Support local marketing teams.
• Assisting PR Plan & plan ensuring alignment to the overall marketing plan and business/market needs and drive, develop and execute campaigns to increase relevancy and recognition for Monster Energy brand and products in the public field via earned media of any kind (classic media, digital, limited influencer activation ownership, interest groups etc.)
• Define and lead the e-commerce strategy and roadmap based on consumer insights, commercial and marketing objectives. Manage and execute eCommerce campaign and track performance and optimizations weekly to ensure maximum results.
• Lead for paid media channels. Extract contentinsights to continuously improve digital performance and inform creative direction.
• Keep up to date on the latest media trends and the holistic media landscape. Stay connected to the media marketplace. Support e-Comefforts with media campaigns that will help drive and measure sales.

Who You Are:

• Prefer a Bachelor’s Degree.
• 3 - 5 years of experiences in marketing with a beverage, Consumer Packages Goods (CPG) lifestyle brand. Media agency and digital marketing communications experience is also welcomed.
• Advanced user of Microsoft Office, Project Management Software is a plus (Air table/Click up).
• AI knowledge is a plus i.e. Claude.
• Fluent in English. Experience with lifestyle marketing, digital media, sponsorships and event marketing, deep understanding of social platforms and latest content style/trends. Strong understanding of digital media, including social media, programmatic, and influencer marketing. Basic knowledge of traditional media. Hands‑on experience with digital platforms including Meta Ads Manager, Google Ads, and TikTok Ads. Certification is a plus. Programmatic advertising, influencer marketing, and content marketing is a plus.
• Programmatic advertising, influencer marketing, and content marketing is a plus.

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