Manager E Commerce (BS-17)

Social Welfare &; Lahore; On-site; PKR 2,000,000 - 3,000,000; Full time

Job summary

Social Welfare & Bait ul Maal seeks a Manager E Commerce (BS-17) to lead digital transformation of welfare services. You will design, launch, and operate e-commerce and online donation platforms that connect beneficiaries, donors, and stakeholders.

You will oversee end-to-end order fulfillment, fundraising transparency, and KPI reporting for the Director General. Your daily workflow includes monitoring Shopify/WooCommerce dashboards, configuring JazzCash and EasyPaisa gateways, coordinating with

Qualifications

• Experience in designing and operating e-commerce platforms.
• Familiarity with digital fundraising and donor CRM systems.
• Knowledge of payment gateways and analytics tools.

Responsibilities

• Design and deploy e-commerce storefronts using Shopify/WooCommerce.
• Integrate JazzCash, EasyPaisa, and bank APIs for donations.
• Manage donor CRM, segment audiences, and run campaigns.
• Monitor traffic and ROAS via GA4 and Meta Ads Manager.
• Coordinate with logistics for order fulfillment and returns.
• Prepare weekly dashboards and financial reconciliation reports.

Skills

E-commerce management

Digital marketing

Data analytics

CRM management

Tools

Shopify

WooCommerce

JazzCash

EasyPaisa

Google Analytics 4

Meta Business Suite

CiviCRM

Job description

The Manager E Commerce (BS-17) at Social Welfare & Bait ul Maal leads the digital transformation of welfare service delivery by designing, launching, and operating e-commerce and online donation platforms that connect beneficiaries, donors, and stakeholders. The role ensures transparent digital fundraising, manages product sales from vocational training centers, and oversees end-to-end order fulfillment for welfare-generated goods.

Daily workflows include monitoring Shopify/WooCommerce dashboards, configuring payment gateways (JazzCash, EasyPaisa, bank APIs), coordinating with logistics partners for last-mile delivery, analyzing Google Analytics and Meta Business Suite reports, managing donor CRM (CiviCRM or custom ERP), and supervising content updates for campaign landing pages. The officer maintains SOP compliance for financial reconciliation, prepares weekly KPI reports for the Director General, and mentors junior digital marketing staff.

Selection follows a 100-MCQ written screening examination covering e-commerce fundamentals, digital marketing, payment systems, data analytics, and public sector financial rules. Candidates scoring above the merit cutoff undergo document verification (CNIC, domicile, degrees, experience certificates) before appearing before the Departmental Selection Committee for a technical viva voce assessing platform management, donor engagement, and situational judgment.

Key duties and responsibilities:

• Design and deploy e-commerce storefronts for vocational training center products using Shopify or WooCommerce


• Integrate and monitor secure payment gateways including JazzCash, EasyPaisa, and bank APIs for donation collection


• Manage donor relationship CRM, segment audiences, and execute targeted email/SMS/WhatsApp fundraising campaigns


• Analyze traffic, conversion, and revenue metrics via Google Analytics 4 and Meta Ads Manager to optimize ROAS


• Coordinate with logistics vendors (TCS, Leopard, Pakistan Post) for order fulfillment and return management


• Prepare weekly performance dashboards and monthly financial reconciliation reports for Director General review