Public Sector Digital Outreach & Analytics Lead

Social Welfare &; Lahore; On-site; PKR 900,000 - 1,500,000; Full time

Job summary

Social Welfare & Bait ul Maal seeks a Digital Marketing Specialist (BS-17) to lead the department's digital outreach, designing and executing strategies to raise public awareness of welfare schemes, Zakat distribution, and poverty alleviation via official websites and social channels.

The role manages CMS-based website, curates content for Facebook, X, YouTube, and Instagram, creates Urdu/English infographics and short videos, tracks analytics with Google Analytics and Meta Business Suite, and

Responsibilities

• Develop and implement annual digital strategy aligned with priorities.
• Manage website content including guidelines, eligibility, portals, and success stories.
• Create and schedule daily social content across platforms (Zakat, stipends, grants, medical aid).
• Monitor metrics, prepare dashboards, and recommend optimizations.
• Coordinate with program offices to verify testimonials and obtain consent.
• Run paid digital campaigns within budget and PPRA rules.

Job description

Social Welfare & Bait ul Maal seeks a Digital Marketing Specialist (BS-17) to lead the department's digital outreach, designing and executing strategies to raise public awareness of welfare schemes, Zakat distribution, and poverty alleviation via official websites and social channels.

The role manages CMS-based website, curates content for Facebook, X, YouTube, and Instagram, creates Urdu/English infographics and short videos, tracks analytics with Google Analytics and Meta Business Suite, and