Lead Generation Specialist

Tknack Company

Islamabad

On-site

PKR 1,200,000 - 1,800,000

Full time

4 days ago

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Job summary

Tknack Company seeks a results-driven lead generation specialist to turn ad spend and outreach into qualified leads across paid and organic channels. You will build and manage campaigns across Meta and Google, define lead qualification criteria with clients, track cost per lead and lead quality, and test new channels when performance plateaus.

Collaboration with ads and automation teams will be essential to optimize follow-up.

Qualifications

Track record of generating leads that convert, not just form fills.
Comfortable working with CRMs and lead tracking systems.
Able to tell a client directly when a campaign isn’t working.
Experience across more than one lead generation channel.

Responsibilities

Build and manage lead generation campaigns across Meta, Google, or outreach channels
Set up and refine lead qualification criteria with each client
Track cost per lead and lead quality, and report on both accurately
Test new channels, offers, or funnels when current ones plateau
Work with the ads and automation team on lead follow-up

Skills

Lead generation

Campaign management

CRM experience

Analytical skills

Communication

Tools

CRM systems

Job description

We are looking for someone responsible for turning ad spend and outreach into qualified leads, across paid and organic channels.

Responsibilities

Build and manage lead generation campaigns across Meta, Google, or outreach channels
Set up and refine lead qualification criteria with each client
Track cost per lead and lead quality, and report on both accurately
Test new channels, offers, or funnels when current ones plateau
Work with the ads and automation team on lead follow-up

Requirements