Head of Paid Media & Growth

Pro Coffee Gear, LLC; Karachi Division; Remote; PKR 24,945,000 - 36,031,000; Full time

Benefits offered by this job

Remote work

Growth opportunities

International team

Job summary

Pro Coffee Gear is seeking a Paid Media Manager to own the strategy, performance, and evolution of paid acquisition. You will manage current Google and Meta agencies while mapping a path to bring paid media in-house as the business scales.

You will be the single owner of paid performance, accountable for results, agency direction, channel expansion, and long-term capability building, with remote-first collaboration across a global team.

Qualifications

• 5-8+ years in paid/performance marketing.
• Deep experience with Google Ads and Meta Ads.
• Proven experience managing and scaling agency relationships.
• Strong analytical and financial mindset.
• Comfortable owning revenue and efficiency metrics.

Responsibilities

• Own overall paid media strategy and performance across Google Ads and Meta Ads.
• Lead external agencies, allocate budgets, and set KPIs.
• Define tooling, processes, and documentation to scale in-house.
• Transition from agency-led to in-house execution with a roadmap.
• Collaborate cross-functionally with merchandising, lifecycle marketing, creative and sales.
• Own reporting and forecasting across all paid channels.

Skills

Paid media marketing

Google Ads

Meta Ads

Agency management

Analytical mindset

Revenue responsibilities

Job description

Pro Coffee Gear is seeking a Paid Media Manager to own the strategy, performance, and evolution of paid acquisition. You will manage current Google and Meta agencies while mapping a path to bring paid media in-house as the business scales.

You will be the single owner of paid performance, accountable for results, agency direction, channel expansion, and long-term capability building, with remote-first collaboration across a global team.