Remote Content & Lifecycle Marketing Manager

Pro Coffee Gear; Karachi Division; On-site; PKR 25,034,770 - 36,161,335; Full time

Job summary

Pro Coffee Gear is seeking a Content & Lifecycle Marketing Manager to own storytelling across email, lifecycle flows, content strategy, and video-first creative. You will grow audience and build lifecycle programs to convert first-time buyers into loyal customers.

The role blends creativity with performance, producing video and written assets to educate and inspire, and collaborating across product and growth to drive launches and campaigns.

Qualifications

• 4-6 years of experience in DTC/e-commerce marketing, content, or lifecycle marketing.
• You are an amazing writer.
• Experience running email campaigns and automated flows in Klaviyo, Shopify or HubSpot.
• Strong writing skills from conversion-focused copy to brand storytelling.
• Experience producing and editing video content (short-form vertical).

Responsibilities

• Own the full email and SMS strategy and calendar (campaigns + automated flows).
• Develop segmentation and personalization strategies to increase LTV and retention.
• Build lifecycle programs: Abandoned browse & cart; Loyalty & VIP; Welcome/onboarding.
• Design A/B tests to optimize creative, messaging, and conversion.
• Partner with Growth to align emails with product launches and promotions.
• Own the overall content calendar across social, email, landing pages, and UGC.
• Write scripts, website copy, blogs, landing page messaging, and content briefs.
• Build content pillars that establish authority: education, how-to guides, product reviews, comparison content, café buildout content.

Skills

DTC/e-commerce marketing

Amazing writer

Video content production

Content calendar management

GA4 analytics

Tools

Klaviyo

Shopify

HubSpot

Job description

Pro Coffee Gear is seeking a Content & Lifecycle Marketing Manager to own storytelling across email, lifecycle flows, content strategy, and video-first creative. You will grow audience and build lifecycle programs to convert first-time buyers into loyal customers.

The role blends creativity with performance, producing video and written assets to educate and inspire, and collaborating across product and growth to drive launches and campaigns.