Growth & Partnerships Lead: Affiliate & Performance

Alibaba Group; Karachi Division; On-site; PKR 1,800,000 - 2,400,000; Full time

Job summary

Daraz, part of Alibaba Group, is seeking a results-driven Online Marketing & Partnerships Manager to own paid campaigns, affiliate programs and brand partnerships. You will run campaigns, pitch partners and turn performance data into clear recommendations.

You will execute end-to-end, collaborate with cross-functional teams, and build weekly dashboards in Excel/Sheets. Hands-on in Meta, Google and TikTok ads, plus strong pitching and analytical skills, are essential to succeed.

Qualifications

• 4-5 years in online, performance, affiliate or digital marketing.
• Go-getter attitude and ownership of work.
• Hands-on with Meta Ads, Google Ads, TikTok Ads and similar platforms.
• Strong pitching and communication skills: writing and presenting proposals to external partners.
• Strong analytical ability: advanced Excel/Google Sheets (pivots, lookups, formulas) and ROI understanding.
• Organised, able to manage multiple campaigns and cross-functional work.
• Bachelor's degree in Business/Marketing or related field.

Responsibilities

• Support execution of paid campaigns across Meta, Google, TikTok and RTAs with the performance marketing team.
• Build and maintain catalogues for campaigns (e.g. category assortments, Top products, Buy More Save More).
• Monitor daily performance against CPO, ROAS and CIR targets, and flag anomalies early.
• Set up and track A/B tests on creatives, catalogues and offers, and document learnings.
• Onboard and manage affiliate partners: cashback, coupon, content, influencer and network partners.
• Track partner performance, run payout and billing reconciliation, and resolve tracking discrepancies with Product and BI.
• Pitch and activate partners for key campaign events, and propose commission structures for approval.
• Identify and approach brands for co-funded offers, giveaways, gamified promotions and cross-promotional campaigns.
• Prepare pitch decks and commercial proposals, and support negotiations with the manager.
• Coordinate partnership execution with Commercial, Brand, CRM and Product teams.
• Analyse campaign, channel and partner data (GMV, Orders, Buyers, CR, ROAS, CPO, CAC) to find what is working and what is not.
• Build and maintain weekly and campaign dashboards using Excel/Google Sheets and available dashboards.
• Evaluate partner and campaign ROI and turn findings into clear, actionable recommendations for the manager.

Skills

Performance marketing

Affiliate marketing

Online marketing

Campaign analysis

Excel/Sheets

Proposal pitching

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing

Job description

Daraz, part of Alibaba Group, is seeking a results-driven Online Marketing & Partnerships Manager to own paid campaigns, affiliate programs and brand partnerships. You will run campaigns, pitch partners and turn performance data into clear recommendations.

You will execute end-to-end, collaborate with cross-functional teams, and build weekly dashboards in Excel/Sheets. Hands-on in Meta, Google and TikTok ads, plus strong pitching and analytical skills, are essential to succeed.