Growth Marketing Lead: Paid Ads, Affiliates & Partnerships

Daraz; Karachi Division; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Daraz is seeking a results-driven online marketing professional to manage paid campaigns across Meta, Google, TikTok and RTAs, while building campaign catalogs and dashboards. You will onboard affiliate partners, analyze performance, and turn insights into actionable recommendations for the manager.

The role requires hands-on ad platform experience and strong communication with external partners. You will collaborate across Commercial, Brand, CRM and Product teams to coordinate partnerships and

Qualifications

• 4-5 years in online or performance marketing
• Ownership mindset and proactive attitude
• Hands-on with Meta Ads, Google Ads, TikTok Ads
• Strong pitching and communication with external partners
• Advanced Excel/Google Sheets and ROI analysis

Responsibilities

• Execute paid campaigns across Meta, Google, TikTok and RTAs
• Build catalogues for campaigns (e.g. category assortments, Top products, Buy More Save More)
• Monitor performance against targets (CPO, ROAS and CIR)
• Onboard and manage affiliate partners (cashback, coupons, content, influencer)
• Pitch and activate partners for key campaign events and commissions
• Identify brands for co-funded offers and cross-promotions
• Coordinate partnership execution with Commercial, Brand, CRM and Product teams
• Analyze campaign, channel and partner data to find what works and build dashboards

Skills

Performance marketing

Affiliate marketing

Digital marketing

Data analysis

Excel/Sheets

Campaign management

Communication skills

Education

Bachelor's degree

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

Daraz is seeking a results-driven online marketing professional to manage paid campaigns across Meta, Google, TikTok and RTAs, while building campaign catalogs and dashboards. You will onboard affiliate partners, analyze performance, and turn insights into actionable recommendations for the manager.

The role requires hands-on ad platform experience and strong communication with external partners. You will collaborate across Commercial, Brand, CRM and Product teams to coordinate partnerships and