Mobile Game Growth Marketing Specialist

Game District; Lahore; On-site; PKR 502,000 - 837,000; Full time

Job summary

Game District is seeking a junior performance marketer to support planning, execution, and optimization of user acquisition campaigns for mobile games. You will monitor daily performance, adjust budgets and bids, and contribute to creative testing and market insights.

The role involves analyzing CPI/ROAS, CTR/CVR, retention, ARPU, and LTV, plus collaboration with design teams to refine ad assets. Fresh graduates or up to 2 years’ experience encouraged to apply.

Qualifications

• Fresh graduate or up to 2 years of experience in performance or digital marketing.
• Bachelor’s degree in Marketing, Business, or a related field (BBA preferred).
• Strong analytical, numerical, and problem-solving skills.
• Familiarity with mobile app performance marketing KPIs and funnels.
• Interest in mobile games and knowledge of different game genres.

Responsibilities

• Assist in planning, launching, and managing user acquisition campaigns for mobile games.
• Monitor daily campaign performance and optimize budgets, bids, targeting, and creatives.
• Track KPIs including CPI, ROAS, CTR, CVR, retention, ARPU, and LTV.
• Conduct A/B testing on ad creatives, formats, audiences, and landing experiences.
• Support creative ideation by sharing insights on winning creatives and market trends.
• Coordinate with designers and video editors to request, review, and iterate ad assets.
• Research competitors’ ads, strategies, and positioning across markets.
• Analyze performance by country, platform, device, and audience segments.
• Assist in scaling campaigns while maintaining performance benchmarks.
• Prepare weekly and monthly reports with insights and recommendations.

Skills

Fresh graduate or up to 2 years of exp

Strong analytical skills

Communication & reporting

Mobile app marketing KPIs knowledge

Interest in mobile games

Google Ads

Meta Ads (Facebook/Instagram)

TikTok Ads

Google Analytics/Firebase

AppsFlyer or Adjust

Education

Bachelor’s degree in Marketing, Business, or related field (BBA preferred)

Tools

Google Ads

Meta Ads (Facebook/Instagram)

TikTok Ads

Google Analytics/Firebase

Appsflyer or Adjust

Job description

Game District is seeking a junior performance marketer to support planning, execution, and optimization of user acquisition campaigns for mobile games. You will monitor daily performance, adjust budgets and bids, and contribute to creative testing and market insights.

The role involves analyzing CPI/ROAS, CTR/CVR, retention, ARPU, and LTV, plus collaboration with design teams to refine ad assets. Fresh graduates or up to 2 years’ experience encouraged to apply.