Growth-Focused Performance Marketing & App Growth Specialist

E Technologies, Inc.; Islamabad; On-site; PKR 900,000 - 1,800,000; Full time

Job summary

E Technologies, Inc. in Islamabad is seeking a Digital Marketing Specialist – Performance Marketing, SEO & App Growth to lead paid campaigns, SEO/ASO and app growth initiatives across our products.

The role focuses on audience acquisition, conversions, retention, and data-driven optimization, requiring hands-on experience with Meta Ads Manager, Google Ads, GA4, GTM, and robust analytics. You will collaborate with design and development teams to create effective campaigns, monitor budgets, and

Qualifications

• Minimum 4 years of professional experience in digital marketing, performance marketing, or a related field.
• Hands-on experience planning and managing paid digital advertising campaigns.
• Proven proficiency with Meta Ads Manager and Google Ads.
• Strong analytical skills, creativity, and ability to deliver measurable results.

Responsibilities

• Plan, develop, execute, and optimise digital marketing campaigns across web and mobile platforms.
• Manage paid advertising campaigns using Meta Ads Manager, Google Ads, and other relevant platforms.
• Develop performance marketing strategies focused on audience acquisition, app installs, engagement, conversions, and retention.
• Plan and execute campaigns to increase iOS and Android app downloads, active users, and engagement.
• Implement and optimise ASO strategies for Apple App Store and Google Play Store.
• Manage SEO for company websites, landing pages, and digital platforms.
• Conduct keyword research, competitor analysis, and audience research to identify growth opportunities.
• Develop and optimise Google Search, Display, YouTube, and remarketing campaigns.
• Manage Facebook and Instagram advertising campaigns, including audience targeting and budget optimisation.
• Plan and execute charity fundraising campaigns, including Ramadan and major giving periods.
• Develop strategies to increase donor acquisition, donation conversions, and campaign engagement.
• Create and optimise landing pages and conversion funnels in collaboration with design and development teams.
• Monitor and improve conversion rates, CPA, CPI, CTR, and ROAS.
• Set up and manage campaign tracking using GA4, GTM, Meta Pixel, and conversion tools.
• Analyse user behaviour, website traffic, campaign performance, and conversion funnels.
• Conduct A/B testing of creatives, messaging, audiences, and pages.
• Develop marketing messages, ad copy, headlines, and calls to action.
• Collaborate with designers, content teams, and developers to produce campaigns.
• Coordinate creatives, promotional materials, and digital assets.
• Maintain remarketing campaigns to improve engagement and conversions.
• Monitor budgets and optimise ad spend.
• Identify underperforming campaigns and implement improvements.
• Prepare regular marketing performance reports and ROI analyses.
• Present performance insights and recommendations to management.
• Monitor trends and opportunities in digital marketing.

Skills

Digital marketing

Performance marketing

Campaign planning

Analytics

Creative copywriting

Tools

Meta Ads Manager

Google Ads

GA4

GTM

Meta Pixel

Job description

E Technologies, Inc. in Islamabad is seeking a Digital Marketing Specialist – Performance Marketing, SEO & App Growth to lead paid campaigns, SEO/ASO and app growth initiatives across our products.

The role focuses on audience acquisition, conversions, retention, and data-driven optimization, requiring hands-on experience with Meta Ads Manager, Google Ads, GA4, GTM, and robust analytics. You will collaborate with design and development teams to create effective campaigns, monitor budgets, and