Google Ads Specialist

Lark Creatives; Lahore; On-site; PKR 670,000 - 893,000; Full time

Job summary

Lark Creatives in Lahore, Pakistan is seeking a Google Ads Specialist to manage and optimize campaigns across Search, Display, and Performance Max. You will drive performance, conduct in-depth keyword and audience research, and continually test ad copy and bidding strategies to improve ROAS and reduce CPA.

You should have 2–3 years of hands-on Google Ads experience, a proven track record, and strong analytical skills.

Qualifications

• 2–3 years of hands-on Google Ads experience.
• Proven track record of managing successful campaigns with measurable results.
• Strong understanding of Google Ads campaign structures, bidding strategies, keyword targeting, audience targeting, and conversion optimization.
• Strong analytical and problem‑solving skills.
• Ability to interpret data and make informed decisions.
• Experience with meaningful advertising budgets.
• Google Analytics 4, Google Tag Manager, and conversion tracking is preferred.
• Google Ads certification is a plus.

Responsibilities

• Plan, build, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, and other relevant campaign types.
• Conduct keyword research, competitor analysis, audience research, and search-term analysis.
• Develop and test ad copy, targeting, bidding strategies, and campaign structures.
• Monitor key performance metrics including ROAS, CPA, CPC, CTR, conversion rate, and overall campaign profitability.
• Manage and optimize advertising budgets based on performance and business objectives.
• Identify underperforming campaigns and implement data-backed changes to improve results.
• Analyze campaign data and translate it into actionable recommendations.
• Work closely with creative and marketing teams to improve messaging, landing pages, and conversion performance.
• Set up and monitor conversion tracking and ensure campaign data is accurate.
• Conduct A/B testing and continuously look for opportunities to improve campaign performance.
• Prepare regular performance reports and communicate insights clearly to the team.
• Stay up to date with changes to Google Ads, bidding systems, targeting, attribution, and paid media best practices.

Skills

Google Ads

Campaign optimization

Analytics

Budget management

Data interpretation

Communication

Tools

Google Analytics 4

Google Tag Manager

Job description

Timings: Monday - Saturday 10:00 AM -07:00 PM

Location: Lahore, Pakistan

Experience: 2–3 years

Employment Type: Full-time

Salary: 60K - 80K

We’re looking for a Google Ads Specialist who knows how to turn advertising budgets into measurable business results.

You should have 2–3 years of hands‑on experience managing Google Ads campaigns and a proven track record of improving performance across different campaigns, audiences, and objectives.

This role is for someone who understands why a campaign is working, why it isn’t, and what needs to change. We’re looking for someone who can think beyond campaign setup and take ownership of performance.

What You’ll Do:

• Plan, build, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, and other relevant campaign types.
• Conduct keyword research, competitor analysis, audience research, and search‑term analysis.
• Develop and test ad copy, targeting, bidding strategies, and campaign structures.
• Monitor key performance metrics including ROAS, CPA, CPC, CTR, conversion rate, and overall campaign profitability.
• Manage and optimize advertising budgets based on performance and business objectives.
• Identify underperforming campaigns and implement data‑backed changes to improve results.
• Analyze campaign data and translate it into actionable recommendations.
• Work closely with creative and marketing teams to improve messaging, landing pages, and conversion performance.
• Set up and monitor conversion tracking and ensure campaign data is accurate.
• Conduct A/B testing and continuously look for opportunities to improve campaign performance.
• Prepare regular performance reports and communicate insights clearly to the team.
• Stay up to date with changes to Google Ads, bidding systems, targeting, attribution, and paid media best practices.

What We’re Looking For

• 2–3 years of hands‑on Google Ads experience.
• A proven track record of managing successful campaigns with measurable results.
• Strong understanding of Google Ads campaign structures, bidding strategies, keyword targeting, audience targeting, and conversion optimization.
• Strong analytical and problem‑solving skills.
• Ability to interpret data and make informed decisions rather than simply follow platform recommendations.
• Experience working with meaningful advertising budgets.
• Strong understanding of ROAS, CPA, CAC, conversion rates, attribution, and campaign profitability.
• Experience with Google Analytics 4, Google Tag Manager, and conversion tracking is preferred.
• Google Ads certification is a plus.
• Strong communication skills and the ability to explain performance and recommendations clearly.
• A results‑oriented mindset and genuine interest in understanding what drives business growth.

What Will Set You Apart

• We’d love to see evidence of the work you’ve done.
• When applying, please be prepared to share examples of campaigns you’ve managed and the results you achieved.
• This could include:
• ROAS improvements
• Reduction in CPA
• Increase in qualified leads or conversions
• Revenue generated
• Budget managed
• Before‑and‑after campaign performance
• Campaigns you’ve personally optimized or turned around
• We care about results, not just years of experience.

What We Offer

A collaborative environment where your work directly contributes to business growth.

The opportunity to work across different campaigns.

Room to take ownership and grow within the role.

A performance‑focused team that values initiative, experimentation, and strong thinking.