Google Ads Lead - Ecommerce - UK/USA

My Digital People; Lahore; On-site; PKR 19,358,000 - 33,186,000; Full time

Job summary

My Digital People in Lahore is seeking an experienced Google Ads Specialist with 5-7 years of hands-on experience managing performance-driven campaigns for UK and USA clients. You will plan, launch, optimize, and scale Google Ads across Search, Performance Max, Shopping and Display while driving ROAS, CPA and profitability, and you will communicate with clients and internal teams.

This is a full-time onsite role requiring excellent English communication and strong collaboration with ecommerce

Qualifications

• 5–7 years of professional Google Ads / PPC experience.
• Experience handling UK and USA client accounts.
• Strong knowledge of Search, Performance Max, Shopping and Display.
• Excellent English communication, written and verbal.

Responsibilities

• Plan, launch, manage, and optimize Google Ads campaigns.
• Manage Search, Performance Max, Shopping, Display campaigns.
• Develop strategies for e-commerce and lead generation brands.
• Conduct keyword research, competitor analysis, search-term analysis, and negative keyword management.
• Optimize campaigns based on ROAS, CPA, CPL, CTR, conversion rate, and profitability.
• Monitor budgets, bids, targeting, and campaign performance.
• Set up and troubleshoot conversion tracking, GA4, and Google Tag Manager.
• Analyze campaign data and provide actionable performance reports.
• Continuously test and improve ads, audiences, keywords, landing pages, and campaign structures.
• Identify opportunities to scale successful campaigns while maintaining performance.
• Stay updated with Google Ads platform changes, automation, AI features, and industry best practices.

Skills

Google Ads

PPC

Analytics

Client communication

Tools

GA4

Google Tag Manager

Google Merchant Center

Job description

We are looking for an experienced Google Ads Specialist with 5-7 years of hands-on experience managing performance-driven campaigns for UK and USA clients.

The ideal candidate must have strong experience working with e-commerce and lead generation brands and should be confident in planning, launching, optimizing, and scaling Google Ads campaigns while communicating effectively with clients and internal teams.

Key Responsibilities

• Plan, launch, manage, and optimize Google Ads campaigns.
• Manage Search, Performance Max, Shopping, Display campaigns.
• Develop strategies for e-commerce and lead generation brands.
• Conduct keyword research, competitor analysis, search-term analysis, and negative keyword management.
• Optimize campaigns based on ROAS, CPA, CPL, CTR, conversion rate, and overall profitability.
• Manage and optimize Google Shopping and Performance Max campaigns.
• Monitor budgets, bids, targeting, and campaign performance.
• Set up and troubleshoot conversion tracking, GA4, and Google Tag Manager.
• Analyze campaign data and provide actionable performance reports.
• Continuously test and improve ads, audiences, keywords, landing pages, and campaign structures.
• Identify opportunities to scale successful campaigns while maintaining performance.
• Stay updated with Google Ads platform changes, automation, AI features, and industry best practices.

Requirements

• 5-7 years of professional experience in Google Ads / PPC.
• Proven experience working with UK and USA clients.
• Strong hands-on experience with e-commerce brands and lead generation campaigns.
• Strong knowledge of Google Search, Performance Max, Shopping, Display, and YouTube Ads.
• Excellent understanding of ROAS, CPA, CPL, conversion tracking, attribution, and campaign optimization.
• Experience with GA4, Google Tag Manager, and Google Merchant Center.
• Strong analytical and problem-solving skills.
• Excellent English communication skills, both written and verbal.
• Ability to independently manage campaigns and make data-driven decisions.
• Agency/client-facing experience will be an advantage.
• Must be comfortable working full-time onsite.

What We're Looking For

We are looking for someone who can take ownership of Google Ads accounts, understand business goals, communicate confidently with clients, and deliver measurable performance rather than someone who only handles basic campaign setup.